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Publisher's Summary

Brainstorming exists at the core of every organization working at different levels and in different stages as companies try to stay ahead in the competitive race. It is recognized as the efforts of a team to find a solution for a problem with the help of a list of ideas which are contributed by the members of the team. Not only does it help in solving problems more effectively, it also creates a level of camaraderie in the team by motivating and developing the team to work towards one goal.

With the help of this book, listeners will be able to understand the history of brainstorming, its origins and how it came into existence. The continuous development of brainstorming as organizations embraced it in the form that it exists today, from Alex F. Osborn's frustration to get his employees into bringing creative ideas to the desk to computer-supported brainstorming which is being utilized by many organizations today to create a pool of ideas that can be accessed quickly and easily.

As workplaces evolve to embrace new technologies and the advancements of products and services and as customers evolve with new demands that companies did not face before, the need for brainstorming has become extremely important in organizations. In the process of going through the journey that brainstorming has taken over time, we will also cover the challenges that organizations face when they try to brainstorm.

With brainstorming turning into a mainstream process in many organizations, we are going to look at it from both sides to find out how effective it is, and if there is a con side to it as well.

©2016 Can Akdeniz (P)2016 Can Akdeniz

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