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Publisher's Summary

Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have gone under many banners: total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds, to name a few. In almost every case, the goal has been to cope with a new, more challenging market by changing the way business is conducted. A few of these endeavors have been very successful. A few have been utter failures. Most fall somewhere in between, with a distinct tilt toward the lower end of the scale. John Kotter is renowned for his work on leading organizational change. In 1995, when this article was first published, he had just completed a 10-year study of more than 100 companies that attempted such a transformation. Here he shares the results of his observations, outlining the eight largest errors that can doom these efforts and explaining the general lessons that encourage success.

From the January 2007 issue of Harvard Business Review.

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©2007 by the President and Fellows of Harvard College, All Rights Reserved (P)2007 Audible Inc.

What members say

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the audible version is only the first chapter.

I bought it for class and now will not be able to complete homework on time because it is only the first chapter.

1 of 1 people found this review helpful

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Thoroughly worthwhile.

Excellent narration of a tight summary of a fundamental change process and common but potentially critical mistakes to avoid. Exceptionally valuable, especially at the price.

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Practical and helpful

Easy to use advice. Thirty minutes of time might have just saved me literally years of wasted effort and heartache at work.

1 of 2 people found this review helpful

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Good thing I love this stuff

I love this wonky stuff. Everyone else in the family/car begged me to turn it off. We are not sure if it was read by a human or a computer.

The content though is brilliant.

I'm searching for the medium length version of this now.

It'd be great to know who the companies referred to were (but I know they'd never allow their names used).

So, all is well that ends well.

0 of 1 people found this review helpful

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Profile Image for Charlie
  • Charlie
  • 11-27-17

Short but spot on

Even though it was clearly written a while ago, the underlying messages still ring true. Change is a difficult game to play, and thinking about the 8 points raised will definitely improve your chances of success. The narrator was particularly good.

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Profile Image for Delta1
  • Delta1
  • 07-30-17

Nice

Nice intro to core concepts to facilitate successful transformation. I thought the narrator was clear and easy to listen.

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Profile Image for Paul Pilling
  • Paul Pilling
  • 06-20-16

hits nail on head

John Kotter again proves his ability to make the change journey realistic and highlight the pitfalls

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Profile Image for VRUNNER
  • VRUNNER
  • 03-23-16

good summary of mistakes in a transformation

overall a good summary of the mistakes that lead to failure in a transformation.

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    3 out of 5 stars
Profile Image for CdioUK
  • CdioUK
  • 09-13-17

wrong item

I thought it was the full book from Kotter but that's an article, a mistake.

0 of 1 people found this review helpful

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Profile Image for Jessica  Bowman
  • Jessica Bowman
  • 01-04-17

Tedious

It's good information but the narration is tedious,
stopped paying attention about 10 minutes in.

0 of 1 people found this review helpful