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Lead with a Story
- A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
- Narrated by: A. T. Chandler
- Length: 10 hrs and 51 mins
- Unabridged Audiobook
- Release date: 05-16-13
- Language: English
- Publisher: Audible Studios
- Whispersync for Voice-ready
Regular price: $24.95
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Eating is an indispensable human activity. As a result, whether we realize it or not, the drive to obtain food has been a major catalyst across all of history, from prehistoric times to the present. Epicure Jean-Anthelme Brillat-Savarin said it best: "Gastronomy governs the whole life of man."
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Publisher's Summary
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
- Define culture and values
- Engender creativity and innovation
- Foster collaboration and build relationships
- Provide coaching and feedback
- Lead change
- And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.
What members say
Average Customer Ratings
Overall
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4 out of 5 stars
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5 Stars236
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4 Stars141
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3 Stars77
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2 Stars26
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1 Stars14
Performance
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4 out of 5 stars
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5 Stars209
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4 Stars114
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3 Stars62
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2 Stars18
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1 Stars11
Story
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4 out of 5 stars
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5 Stars217
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4 Stars99
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3 Stars62
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2 Stars20
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1 Stars13
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Overall3 out of 5 stars
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Story3 out of 5 stars
- review
- 12-05-16
Not what i expected
I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.
11 of 11 people found this review helpful
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- M. Vasquez
- Oakton, VA USA
- 04-12-15
Good but less P&G stories would be better
I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.
6 of 6 people found this review helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- Sarah
- 10-11-14
Proctor and Gamble Saves the World!
What could have made this a 4 or 5-star listening experience for you?
The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.
What was most disappointing about Paul Smith’s story?
I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?
You didn’t love this book... but did it have any redeeming qualities?
A later chapter on general tips for how to write stories
13 of 14 people found this review helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- Alinutza
- NYC
- 07-21-13
Started well - couldn't go past half mark
This book wasn’t for you, but who do you think might enjoy it more?
People looking for general life advice
What was most disappointing about Paul Smith’s story?
I wish it would continue helping me developing stories instead of giving me life advice
How could the performance have been better?
Continue with practical advices like it started throughout the book, not only in the first half
19 of 21 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alejandro G.
- 04-07-15
Start telling stories
Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!
4 of 4 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- A. Yoshida
- 06-16-13
Provided stories to use in business
What made the experience of listening to Lead with a Story the most enjoyable?
The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.
19 of 22 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Z Turlington
- 02-13-16
Great way to improve business relationships
This book was excellent. There were several insightful stories that I plan to use personally. I am sure this book will change how I begin my presentations and meetings.
3 of 3 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Joshua
- 02-25-15
loved it
the presentation was very good and made it an entertaining read. the book was very useful for learning how to illustrate stories in a business setting and provided plenty of good ideas to empower readers to tell their own stories
2 of 2 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Helena Josue
- USA
- 10-29-17
Great ideas and very practical application.
The book has great ideas about achieving accomplishment with the help of telling stories.
Easy to read and get inspiration.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Adriaan
- 06-28-17
Inspiring and motivating!
After listening to this book I want to immediately implement everything I learned. The author does a great job to simplify the topic, which often seems overwhelming, yet remains underrated in my opinion. Very good production.
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Mr. J. Ambler
- 01-01-15
Some good lessons
Enjoyed this one, the reader makes a great job of it.
It's a bit of a love letter to P&G- once you get used to that, then there are some valuable stories. At one point it seemed to go onto being a management manual- the mechanics of actually telling the story aren't really covered, hence 4 stars. It does have some great stuff about writing as you speak and the mechanics there- challenging, but worth it.
4 of 4 people found this review helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Mr Alexanda Drew
- 03-16-15
Really not very good.
I took away a couple of inspiring concepts but this was a slightly tedious and at times repetitive story. Disappointing.
2 of 2 people found this review helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- MISS Z M SUMMERS
- 11-22-17
Didn’t find it engaging
Felt the story concept could be handled in the first hour. Wasted another couple of hours then gave up on this
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Gillian
- 10-08-17
Lots of examples but not much 'how to'
This isn’t a reflection of the book as much as it is a comment on whether the book met my objectives.
I took an enjoyable course by the author recently that was very focused on how to structure a good story that’s what I was looking for with this title. However the majority of the material is focused on examples in the corporate space. If that’s what you are looking for it may well be a great choice.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- G. Luke
- 09-10-17
Great title but distracted by its own content
Starts off well then tells so many anecdotes per chapter you need to start again to remember what the topic is. It gets increasingly free of value and content the further you progress and simply tells story after story until there's no point to be made and you loose the will to listen.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kemi
- 09-27-16
Buy it!! worth the money.
Loved it!!! Worth a listen. Another skill to add to my collection. Looking forward to utilising all that I've learnt.
Ignore the comment regarding the love letter to P&G. The author worked there and the examples are relevant.
Get it. Absolutely worth it.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- michal zima
- 03-11-16
Fascinating
Was fascinating to hear some tips and structures on creating stories. It surely a skill that should be trained.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michal Dybowski
- 06-10-15
Amazing book
Exactly what I needed to push my business further!
Great and entertaining listen! Well done and kind voice narration.
1 of 2 people found this review helpful