Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.

I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?

A later chapter on general tips for how to write stories

People looking for general life advice

I wish it would continue helping me developing stories instead of giving me life advice

Continue with practical advices like it started throughout the book, not only in the first half

The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.

I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.

Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!

I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.

This book was excellent. There were several insightful stories that I plan to use personally. I am sure this book will change how I begin my presentations and meetings.

Stories are fun and sticky. Told in a memorable way. Easy to recollect and narrate to others. Well narrated as well

This is a fantastic leadership book that provides great techniques for making impact in any role, in any organisation.

A must read book and one I will read again and again.

If you need to hear a bunch of stories to be convinced they matter in business, this book is for you. If, like me, you believe stories are extremely valuable in moving your vision through the organization this book probably isn't for you.