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Lead with a Story Audiobook

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

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Publisher's Summary

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

  • Define culture and values
  • Engender creativity and innovation
  • Foster collaboration and build relationships
  • Provide coaching and feedback
  • Lead change
  • And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.

©2012 Paul Smith (P)2013 Audible, Inc.

What Members Say

Average Customer Rating

4.1 (428 )
5 star
 (191)
4 star
 (129)
3 star
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2 star
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1 star
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4.1 (349 )
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4.1 (352 )
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3 star
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Performance
Sort by:
  •  
    Sarah 10-11-14
    Sarah 10-11-14
    HELPFUL VOTES
    8
    ratings
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    20
    4
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    Story
    "Proctor and Gamble Saves the World!"
    What could have made this a 4 or 5-star listening experience for you?

    The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.


    What was most disappointing about Paul Smith’s story?

    I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?


    You didn’t love this book... but did it have any redeeming qualities?

    A later chapter on general tips for how to write stories


    8 of 8 people found this review helpful
  •  
    Alinutza NYC 07-21-13
    Alinutza NYC 07-21-13 Member Since 2013
    HELPFUL VOTES
    15
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    Story
    "Started well - couldn't go past half mark"
    This book wasn’t for you, but who do you think might enjoy it more?

    People looking for general life advice


    What was most disappointing about Paul Smith’s story?

    I wish it would continue helping me developing stories instead of giving me life advice


    How could the performance have been better?

    Continue with practical advices like it started throughout the book, not only in the first half


    15 of 17 people found this review helpful
  •  
    A. Yoshida 06-16-13
    A. Yoshida 06-16-13
    HELPFUL VOTES
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    Story
    "Provided stories to use in business"
    What made the experience of listening to Lead with a Story the most enjoyable?

    The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.


    17 of 20 people found this review helpful
  •  
    M. Vasquez Oakton, VA USA 04-12-15
    M. Vasquez Oakton, VA USA 04-12-15 Member Since 2013
    HELPFUL VOTES
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    "Good but less P&G stories would be better"

    I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.

    3 of 3 people found this review helpful
  •  
    Alejandro G. 04-07-15
    HELPFUL VOTES
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    Story
    "Start telling stories"

    Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!

    2 of 2 people found this review helpful
  •  
    review 12-05-16
    review 12-05-16
    HELPFUL VOTES
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    Story
    "Not what i expected"

    I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.

    2 of 2 people found this review helpful
  •  
    Z Turlington 02-13-16
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    Story
    "Great way to improve business relationships"

    This book was excellent. There were several insightful stories that I plan to use personally. I am sure this book will change how I begin my presentations and meetings.

    1 of 1 people found this review helpful
  •  
    Amazon-K San Jose, CA United States 02-04-15
    Amazon-K San Jose, CA United States 02-04-15
    HELPFUL VOTES
    1
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    5
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    Story
    "Great book"

    Stories are fun and sticky. Told in a memorable way. Easy to recollect and narrate to others. Well narrated as well

    1 of 2 people found this review helpful
  •  
    Adriaan 06-28-17
    Adriaan 06-28-17 Member Since 2016
    HELPFUL VOTES
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    Story
    "Inspiring and motivating!"

    After listening to this book I want to immediately implement everything I learned. The author does a great job to simplify the topic, which often seems overwhelming, yet remains underrated in my opinion. Very good production.

    0 of 0 people found this review helpful
  •  
    innovate risk Brisbane, Queensland, Australia 05-26-17
    innovate risk Brisbane, Queensland, Australia 05-26-17 Member Since 2017
    HELPFUL VOTES
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    "Fantastic leadership book"

    This is a fantastic leadership book that provides great techniques for making impact in any role, in any organisation.

    A must read book and one I will read again and again.

    0 of 0 people found this review helpful
Sort by:
  • Mr. J. Ambler
    UK
    1/1/15
    Overall
    Performance
    Story
    "Some good lessons"

    Enjoyed this one, the reader makes a great job of it.
    It's a bit of a love letter to P&G- once you get used to that, then there are some valuable stories. At one point it seemed to go onto being a management manual- the mechanics of actually telling the story aren't really covered, hence 4 stars. It does have some great stuff about writing as you speak and the mechanics there- challenging, but worth it.

    4 of 4 people found this review helpful
  • Mr Alexanda Drew
    3/16/15
    Overall
    Performance
    Story
    "Really not very good."

    I took away a couple of inspiring concepts but this was a slightly tedious and at times repetitive story. Disappointing.

    2 of 2 people found this review helpful
  • G. Luke
    South West, UK
    9/10/17
    Overall
    Performance
    Story
    "Great title but distracted by its own content"

    Starts off well then tells so many anecdotes per chapter you need to start again to remember what the topic is. It gets increasingly free of value and content the further you progress and simply tells story after story until there's no point to be made and you loose the will to listen.

    0 of 0 people found this review helpful
  • Kemi
    9/27/16
    Overall
    Performance
    Story
    "Buy it!! worth the money."

    Loved it!!! Worth a listen. Another skill to add to my collection. Looking forward to utilising all that I've learnt.

    Ignore the comment regarding the love letter to P&G. The author worked there and the examples are relevant.

    Get it. Absolutely worth it.

    0 of 0 people found this review helpful
  • michal zima
    3/11/16
    Overall
    Performance
    Story
    "Fascinating"

    Was fascinating to hear some tips and structures on creating stories. It surely a skill that should be trained.

    0 of 0 people found this review helpful
  • Michal Dybowski
    6/10/15
    Overall
    Performance
    Story
    "Amazing book"

    Exactly what I needed to push my business further!

    Great and entertaining listen! Well done and kind voice narration.

    1 of 2 people found this review helpful

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