This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector, available in print and digital formats.
Put crowd-source marketing to work - and magnify the impact of your marketing efforts with the authenticity and power of real customers! Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers - for its own product divisions and other organizations as well.