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Publisher's Summary

Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy, and culture caused by massive population shifts from generation to generation. Ken shares his observations on how marketers can respond to these changes.

©2007 Ken Gronbach (P)2014 American Management Association International

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