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Publisher's Summary

A frugal and flexible approach to innovation for the 21st century...

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades - expensive R their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more

  • Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States
  • This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West - and how to bring jugaad practices to their organizations.

©2012 Navi Radjou, Jaideep Prabhu, and Simone Ahuja (P)2012 Audible, Inc.

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