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It Takes a Tribe Audiobook

It Takes a Tribe: Building the Tough Mudder Movement

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Publisher's Summary

The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals how tribes form and grow in surprising and powerful ways.

With a lot of moxie and mud, Will Dean founded Tough Mudder in 2008. Shunning the advice of his business school professors, who told him he was crazy, Dean was determined not to follow his fellow Harvard Business School classmates to Wall Street or Silicon Valley. Instead, he staged the first Tough Mudder event in Allentown, Pennsylvania, building an obstacle course that included a plunge into ice water and a slide down the side of a mountain, and ended with a sprint through flaming stacks of hay bales.

It might sound like torture, but early participants loved it and came back for more - much more. More than 2.5 million people on three continents have now done at least one Tough Mudder event, with new "Mudders" joining the tribe every day.

The company's astoundingly rapid growth might seem inexplicable until you experience the camaraderie, iconoclastic spirit, and pure adrenaline of a Tough Mudder event. Dean has created not only a revolutionary business model but a true phenomenon: a true global tribe. His book reveals, among other things:

  • Why challenge, not competition, is the key to inspiring communities
  • How to constantly innovate to stand out in a crowded market
  • How to inspire the kind of deep brand loyalty that leads to tattooed logos

Dean's entrepreneurial story isn't a typical case study. The book is filled with colorful adventures and counterintuitive advice for every entrepreneur who wants to build a truly unique tribal business.

©2017 Will Dean (P)2017 Penguin Audio

What Members Say

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  •  
    dr Frank Beaver Falls, PA, United States 10-16-17
    dr Frank Beaver Falls, PA, United States 10-16-17 Member Since 2011
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    "Entrepreneurship, building a tribe, and more"

    This isn't what I expected but it is much better!

    If you are looking for an interesting book on entrepreneurship, building a tribe, and not following the advice of your Harvard MBA Professors, this is an excellent listen. I wasn't sure what to expect but I have always been into fitness and my youngest completed a tough mudder and recently a Spartan Sprint so I decided to try the book. It was unlike what I anticipated and focused on being an entrepreneur and building a movement and tribe. It is a fast read and is very similar to others along the same genre but it is an encouraging book. The British accent of the narrator adds a great touch.

    0 of 0 people found this review helpful
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    James Wolfe 10-10-17
    James Wolfe 10-10-17 Member Since 2016
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    "Not the book I expected but still good."

    just more business/college related, almost autobiography related than I had expected but still good all the same

    0 of 0 people found this review helpful
  •  
    ALLEN 09-17-17
    ALLEN 09-17-17
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    "If you have ever made an excuse. "

    Know anyone that has ever what made excuses about running a Tough Mudder? Share this with them and see if they have the heart to do one.

    0 of 1 people found this review helpful

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