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Publisher's Summary

Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client’s business is unprofitable and that profit increases of 30 percent or more are within reach.

Byrnes reveals an uncomfortable truth: It’s possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as:

  • Revenues are good, costs are bad
  • All customers should get the same great service
  • If everyone does his or her job well, the company will prosper

Every company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential.

©2010 Jonathan L.S. Byrnes (P)2010 Gildan Media Corp

What members say

Average Customer Ratings

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  • Overall

Worst Narrator EVER!

OMG...I just could not listen to this book. The narrator's speaking style is so horrible. It might be a good book to read but definitely not to listen. How do you have narrators such as these? I would no download this book at all! Instead, buy it and read it. I am an audiobook lover but just could not stand listening to this book mainly due to the narrator.

2 of 2 people found this review helpful

  • Overall
  • morton
  • Rego Park, NY, United States
  • 11-03-10

A Must Listen for Every Manager in Your Company

The bold new strategies in this comprehensive guide, make it a must for anyone who wants to improve their company???s profitability. Every level of your organization will benefit from it.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Amazing book

This book is a must read for any manager regardless of your level in the organization. This book should be read again once promotion is attained to gain different perspectives and unlock new potential in you and your team.

  • Overall
  • Performance
  • Story
  • Irene
  • Semaphore, Australia
  • 11-20-12

Just couldn't finish it!

Any additional comments?

This is the first audio book I have purchased that I have not been able to finish, it is so BORING!!!! The narrator makes you want to fall asleep

  • Overall

I Just Couldn't Listen!

I'm not sure if it was the content or the reader or both, but there must be a better way to get this information across. I am a sales professional and was looking forward to some insight on how to improve the sales of our company, but I just couldn't pay attention to the clipped and monotone reading style and the incessant referring to this chapter and that chapter and on and on. Maybe an abridged version that eliminated that droning information would have been better. A great book title, but it came up empty for me.

1 of 2 people found this review helpful