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Publisher's Summary

Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation: You choose your starting point and your goal, and then just join the dots. It's the only way to make success inevitable.

Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way, and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods.

Geoff Burch is the presenter of BBC TV All over the Shop. When he's helped you to decide what you want, he'll show you the irresistible way to get it. You won't just get more customers; you'll get more profitable customers.

©2010 Geoff Burch (P)2012 Audible Ltd

Critic Reviews

"Geoff Burch is the master of persuasion" (Allan Pease, International best-selling author of Why Men Don't Listen and Women Can't Read Maps)

What members say

Average Customer Ratings

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Not overly impressed

What could have made this a 4 or 5-star listening experience for you?

Reworking the entire book.

What was most disappointing about Geoff Burch’s story?

The title and the content really did not match

How could the performance have been better?

Narrator did a good job

What character would you cut from Irresistible Persuasion?

N/A

Any additional comments?

This was a basic book for a beginner sales person. Not at all what I expected.

0 of 1 people found this review helpful

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  • Diana John
  • 04-07-13

Enlightening

I bought this book because I want to improve my sales technique - I work in direct sales. I like the very non-American style and the practical and insightful advice. Geoff Burch takes the reader on a journey exploring all the way-points to successful persuasion. All the points are backed up by common-sense and the information is conveyed using great anecdotes, jokes and consice summaries at the end of each chapter. I am listening to it for the second time now. Recommended

5 of 5 people found this review helpful

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  • Don
  • 04-24-13

Entertaining enlightment from a master coach

A brilliant observer and story-teller. I listen to this whilst traveling and out walking, but beware if you are wearing headphones you will have to explain yourself to others as you laugh out loud when Geoff describes you and what you do. Entertaining, enlightening and educational insights. A must to listen to! Thanks Geoff

2 of 2 people found this review helpful

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  • Mr. C. Melville
  • 09-16-13

Cannot to listen to it!

Would you consider the audio edition of Irresistible Persuasion to be better than the print version?

Worse

Who might you have cast as narrator instead of Christopher Oxford?

Anyone ..its sounds like Mr Ben. Really feel that I'm being treated as a child probably the worst choice and most condescending narration ever. Christopher please tone it down next time...this reads like a pantomime...sorry!

1 of 1 people found this review helpful

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  • Andrew M
  • 11-22-13

useful points and well read

Where does Irresistible Persuasion rank among all the audiobooks you’ve listened to so far?

There are some very useful points in this, with an underlying foundation of common sense, and positive intent. The examples/stories help make it more tangible. It's accessible and the narrator's voice is easy and enjoyable to listen to- and he never sounds dry, pompous or didactic.

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