Insanely Simple: The Obsession that Drives Apple's Success

This book reveals the inner workings of Apple like no other book I've come across and it can be really useful for your own business. Ken Segall gives lots of hands on tips and references that are well worth a relisten and summarize the most important aspects again in the end of the book. Learn how to avoid the traps of complexity and how to gain from the power of simplicity.

Its hard to say. While I liked the content of the book, Ken Segall spends way too much time explaining and reminding us of:
1. Proximity to Steve Jobs
2. How long he worked with Steve Jobs
3. Basking in the after-glow of Steve Jobs

The intro and Chapter 1 was enough, we get it. Now get on with the actual "meat" of the book.

Insight into the Steve Job's mentality and the war stories of those who worked/lived with his "genius." The least interesting was the amount of time the author spent repeating how long and intimately he worked with Steve Jobs.

This was a great follow up to listening to Steve Jobs by Walter Isaacson. It seemed to get into a specific component of the Steve Jobs story and add to it in a way that was compelling and different.

The examples & stories of Ken Segall's interaction & decision making in Apple.

How much impact "Simplicity" has in every day working and how 'Simple' is is also a difficult objective to achieve. Once achieved, 'simple' can do wonders to life, customers and business

The narration of stories & live examples

Passion for simplicity

This book is wonderful essay on the vision and product portfolio of Apple based on "simplicity". Probably, this is the greatest secret behind Apple's great success in business and peoples' great satisfaction on Apple products. I was surely able to relate the simplicity in my iPhone as i listened to the audio. Unfortunately, I find iTunes is not so simple to use. Three features in iPhone that I felt missed in iPhone was: (i) Reply to all attendees of a meeting from the calendar meeting request (ii) Saving specific SMSes and emails permanently in iPhone (iii) iPhone as a tourch light application

Narration by the author.

Too many to list - excellent book whether you're an Apple fan or not.

Yes

simplicity can be applied anywhere i n l i f e a n d business

I have been an Apple fan for many years, though not as many as most, finally being able to afford my first MacBook back in 2007. However after reading this book I earned not only a deeper appreciation of how Steve Jobs built and ran Apple but I feel even more compelled to stick with this iconic brand for as long as they are around. Which will probably be long then I am. This book should be required reading for every business man on earth and anyone wanting to go into business. This is the business revolution we have been waiting for.

The author did a great job based on the book's title. Am never tired of listening to it over and again.

Those who would like to hear an 8 hour eulogy to how awesome Steve Jobs was then this book is for you. I got a little tired of the idolizing of extreme immaturity and childish outbursts from an adult. If simplicity is what your looking for then you won't find much concrete advice here.

Great behind the scenes story for apple fans and fans of Steve Jobs as well as an inspiring book that teaches how simplicity can be a powerful business force.