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Publisher's Summary

Darrell K. Rigby, Kara Gruver, and James Allen, partners with the global management consulting firm - Bain & Company, offer a creative solution to stagnant innovation when resources are constrained.

This article was first published in the June 2009 issue of Harvard Business Review.

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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.

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