We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Innovating Audiobook

Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong

Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach - a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation.

In Innovating, the process is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you've learned: to advocate, communicate, scale up, manage innovating continuously, and document - "you need a notebook to converse with yourself," he advises. Everyone interested in innovating also needs to get this audiobook.

©2016 Luis Perez-Breva (P)2017 Gildan Media LLC

What Members Say

Average Customer Rating

5.0 (1 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Overall
5.0 (1 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
5.0 (1 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance


There are no reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.