Infonomics

How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

By: Douglas B. Laney

Narrated by: Tim Andres Pabon, Douglas B. Laney

Length: 10 hrs and 14 mins

Publisher's summary

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

©2017 Gartner, Inc. (P)2017 Gildan Media, LLC

A practical guide for evil people

Riddled with corporate jargon, this book offers a keen look at how corporate predators view the world. The author starts with an assumption that people have no right to data privacy, and that organizations have little duty to protect people’s data. Truly a shocking 1984 fashion eyes wide open read, this book offers basic corporate concepts on how to monetize everything that isn’t legally protected. A grand book for digital pirates, and aspiring corporate dogs who wish to churn more and more profit out of their organizations without creating more value. Undoubtedly, this book will have serious implications and appeal to its indented audience, particularly if nothing is done to thwart their data mining adventures. This book reads like a 21st century version of a “get rich quick” or California gold rush reader. Devoid of values other than creating shareholder value, a perfect summation of postmodern economics. I have no doubt the author of this book will not go to heaven, and I urge them to get right with both their common man, and the lord almighty.

Doug Laney nails it. How to compete in the future

I've been an information scientist all my adult life. Doug Laney nails it comprehensively. There is the world before the iPhone and internet, and after, from my perspective. Before, big data may have been the province of airlines and oil companies. Today, the tools to extract value from data, your own and that which you can acquire, are found readily available online.

Doug writes methodically and even alliteratively (see the subtitle "monetize, manage, and measure" which helps to remember the big themes. He lays out the case as to why management says they value information but their actions betray their words. Then he more powerfully makes the case that paying lip service to monetizing information will leave your company lagging behind in profits and standing.

The good news follows where he catalogs all the ways that businesses can take advantage of the value of information. He dives into each method with multiple practical examples and tools, including assessment tools at the Gartner web site.

To be honest, I have not even finished all of the chapters (up to 10 so far) and I'm restarting in order to take down organized notes. I intend to use this book to measure the readiness, capacity, and effort my own business and my clients' businesses are making to leverage the value of information.

Don't just read this book. Study it and make use of it. Your business will be much stronger because of the principles found within its pages.