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Influence Audiobook

Influence: The Psychology of Persuasion

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Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

What Members Say

Average Customer Rating

4.5 (2951 )
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4.6 (2542 )
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Performance
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  •  
    ProudPapa34 01-08-17
    ProudPapa34 01-08-17 Member Since 2017
    HELPFUL VOTES
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    "Eye Opening"

    I listened to this book in about a week, and it's already making me perceive the world in a different way. From the guy at McDonalds who smiled when he asked if I wanted to donate a dollar to St. Jude to the man who gave my church a timeline on the purchase of an old church building because he has other "interested parties," I am more aware of the compliance tactics that people inadvertently or intentionally use around me to encourage me to behave in a certain way. This book is a classic.

    17 of 18 people found this review helpful
  •  
    Tom Huffman 01-28-17
    Tom Huffman 01-28-17
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    "Life decisions"

    This book provides excellent insight to how we should responsibly challenge authority and outside influences in our lives. We are conditioned from birth to unconsciously conform and comply on societal queues; we must make a conscious effort to scrutinize our decisions and ensure they fulfill our needs and not our wants.

    10 of 10 people found this review helpful
  •  
    B. Ferguson 12-06-16
    B. Ferguson 12-06-16
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    "Excellent"

    This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.

    It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc

    23 of 26 people found this review helpful
  •  
    isaiah 01-09-17
    isaiah 01-09-17
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    "the narrator was dull to me but great content."

    I found some nuggets of information here. For me this was the second worst narration in an audiobook.

    10 of 12 people found this review helpful
  •  
    Tim 10-18-16
    Tim 10-18-16
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    "Awesome book!"

    This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

    11 of 12 people found this review helpful
  •  
    Mikko SF San Francisco, CA 04-26-17
    Mikko SF San Francisco, CA 04-26-17 Member Since 2017
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    "Finally got through this classic"

    I finally opened an Audible account and first picked a book that I've had on shelf for years and even started once or twice. I remembered the written version being a little dry and repetitious. The first issue was fixed by the engaging delivery; the second issue, in an audiobook, turned out to be a virtue. A very good experience. However, in a book laden with social science references, checking the sources in an audiobook is difficult. Knowing the replication problems of psychology and social sciences, going into details of the research would be necessary to fully trust the examples. Or, you need to place total trust in the author, while keeping in mind that even Nobel laureates have been overconfident in their experiment design. But I digress. A great book, good listen. "Click, whirr".

    11 of 13 people found this review helpful
  •  
    Tobi 11-03-16
    Tobi 11-03-16 Member Since 2017
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    "Great content, slow in the middle, redeems itself quickly"

    This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

    14 of 16 people found this review helpful
  •  
    James Bong 04-16-17
    James Bong 04-16-17
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    "Better to purchase the actual book"

    This is a fascinating book about influence. The contents are brilliant but I would highly suggest those who are interested to get the actual book instead of the audiobook version. I found myself having to listen to a few sections repetitively in order to grasp and understand the point. It's easier to do that from a book than through audible.

    14 of 16 people found this review helpful
  •  
    coby 05-10-17
    coby 05-10-17
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    "bloated entry level knowledge"

    Not worth the time for those already familiar with the subjects.

    This is good for people who are new to psychology and prefer lengthy descriptions and multiple examples of these concepts.

    The information is mostly accurate yet the authors ego slips in occasionally. Some needed ethical commentary on the "initiation rights" segment are somewhat omitted.

    If you are looking for more advanced and consolidated material, go with "you are not so smart" or a few other titles that have more efficient delivery with more topics.

    10 of 12 people found this review helpful
  •  
    Maarten 04-28-17
    Maarten 04-28-17
    HELPFUL VOTES
    7
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    "Disappointing. Didn't really learn something new."

    Takes a very long time before the author comes to the point. Did not learn something new to apply in my life or business. Its also the most being book I listened to. Struggled hard to keep listening without losing attention or falling asleep

    3 of 5 people found this review helpful
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  • MarkE
    5/25/17
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    "An essential read for a Facebook world!"

    In a time when you can be psychologically profiled just by your likes on Facebook, and then be sent messages that will appeal to you, this book is an essential read. A well written, researched and read book.

    3 of 3 people found this review helpful
  • Miss T
    UK, Central
    10/25/16
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    "Fantastic"

    Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.

    7 of 8 people found this review helpful
  • missmiss291@yahoo.co.uk
    8/1/17
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    "Jamestown Lies "

    I liked the book for the most part up until the Jim Jones and his feeble minded followers bit. If he researched properly he would know that the people were in fear, he used guns and other methods to achieve this. So this alone makes me question the facts of this book.

    2 of 2 people found this review helpful
  • MR N.
    6/10/17
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    "Great for marketing , sales and buyers"

    A real insight into influence , I read this after pressuation which is written much later , and this book still stands its ground as a heavy weight.

    Moony Victoire nijjar
    My sos family

    2 of 2 people found this review helpful
  • What's this?
    8/6/17
    Overall
    Performance
    Story
    "INFLUENCE"
    What made the experience of listening to Influence the most enjoyable?

    Explains in detail how many techniques in influence and persuasion are used. A good listen with quite a few surprises.


    1 of 1 people found this review helpful
  • Anonymous
    8/1/17
    Overall
    Performance
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    "Could be better"

    Some interesting examples. The last couple of chapters are better than at the beginning. Would recommend to listen / read this book in conjunction with Predictably Irrational

    1 of 1 people found this review helpful
  • Vikki Marie Gaynor
    Wirral, UK
    7/20/17
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    "Very useful .. easi too understand "

    some parts were very good and the ideas and information is put in an easi to understand and use in every day life
    Well worth a listen but some of it was somewhat complicated..
    Listen with your brain in gear.. not a book for relaxing with ...

    1 of 1 people found this review helpful
  • Geraint
    5/20/17
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    "Marketing Broad Concepts"

    interesting oversight of Key psychological techniques for marketing. broad concepts still relevant but some of the references obviously now a little dated, and thankfully society has evolved since then.

    1 of 1 people found this review helpful
  • Andrew Kirtland
    UK
    3/5/17
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    Story
    "Enjoyed. Will listen again."

    Good though a few self indulgent bits.
    Powerful and dangerous.
    Preaches against manipulation though the advice is weaker than the empowerment for manipulators.

    1 of 1 people found this review helpful
  • Z Matthews
    Swindon
    12/31/16
    Overall
    Performance
    Story
    "Not for me."

    For some people this book may be great, but it wasn't one for me.
    I feel the book could of been condensed down by a good few hours, some of the stories seemed to go on for longer than needed.
    While there were a huge amount of references cited, I would of preferred if there were more practical examples.

    3 of 4 people found this review helpful

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