Inbound Marketing

Get Found Using Google, Social Media, and Blogs

By: Brian Halligan, Dharmesh Shah

Narrated by: Erik Synnestvetd

Length: 5 hrs and 5 mins

Publisher's summary

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

©2009 Brian Halligan, Dharmesh Shah (P)2009 Gildan Media Corp

Critic reviews

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)

Wonderful Tools and Step-By-Step Strategies

This book is a great tool for anyone with a web site. Must read. He gives great "To-Do" lists at the end of each chapter. He really lays out a blueprint for you to easy follow, no matter what your level of skill is. Worth every minute and penny.

A must read to direct your #INBOUND efforts.

Totally loved it !
an end to end guide on main pointers that you need to work on for a successful inbound strategy.

Forgets there is still a world outside the net!

The book is a good book, and I really did genuinely learn a lot from it, but the author completely ignores the fact that there is still a thriving world outside the internet and there are still people out there without internet connectivity. He also completely dismisses the value of all non internet media. While the returns from non internet media have diminished drastically compared to how they used to be, they still have massive reach and potential. I still do give this book 4 stars because the advice it does give about marketing on the internet has proved valuable and useful to me, although my good old printed media marketing has had far stronger impact to date, having a magazine write a 3 page positive review of your service, has a very strong impact and adds lots of credibility to your business. Much more so than my blog which has a grand total of 6 comments so far! Besides, in the region where I live, the bulk of people in the age group where they could be my potential customers find social media sites as trivial and more suited for youngsters (as can be proven by the typical member demographics in these sites when you look for members from my country).

Great Audio book with great ideas.

This book has perfectly structured, easy to understand and has the most update trends. I highly Recommend to entrprenuers for taking advantage of Internet Inbound Marketing.

Great book

I really liked this book, tons of specifics on how to do things, very detailed, highly recommended.

Great book !!!

This book is a 'must read' for anybody who wants to understand why it is crucial to change the way we do marketing

This book has MOJO!

This is quite simply the most practical guide/blueprint for business owners who want to implement social media marketing. I find that it spells out precisely the what, why and how of social media for decision makers and implementers. There are better books that describe and expand upon the changes the web is having on businesses (e.g. Starfish and the Spider, Free, The Long Tail, Microtrends, The New Rules of Marketing and PR) but none of them give the action steps and methods this book layouts and describes for its reader. Now it is time to check out the Hubspot.com blog and online tools and see if they live up to what the authors promise.

Solid Introduction

A solid introduction to the world of internet marketing. A little out of-date already, but the fundamentals presented here are very useful. Makes a great starting point for a business looking to start utilizing the various marketing channels on the internet, such as blogs, social media and search engine ranking.

Inbound Marketing: Be popular

This book quite useful for driving home 1 point: if you want to succeed at inbound marketing, just be popular.

People are getting sick and tired of spam and traditional advertising: that won't make you popular.
However, if you're "DARC" people will follow you. Thus you are: a "Digital" citizen so you are subscribed to all the social networks (facebook, twitter, etc.); "Analytical" and thus use internet tools to track your popularity; someone with "Reach" and thus references to you and your content are splashed all over the net (social networks, top search engine results position, etc); associated with remarkable "Content" (web pages, etc.) worth consuming. Thus you are POPULAR.

One of the best tool for those setting up blogs

Gotta say that I had low expectations from this book. I had my site running for 1 year or so and I thought I know it all. This book proved me wrong. Do not hesitate to get it.