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Publisher's Summary

Philip Lay, Todd Hewlin, and Geoffrey Moore, managing directors at the strategy consulting firm TCG Advisors, offer advice on how to make the sale to companies that are slashing their budgets.

This article was first published in the March 2009 issue of Harvard Business Review.

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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.

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