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Impossible to Ignore Audiobook

Impossible to Ignore: Creating Memorable Content to Influence Decisions

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Publisher's Summary

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore - using the latest in brain science.

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they'll remember? How will you stay on their minds long enough to spark the action you need?

Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory - and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling emails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:

1. Create cues that attract attention and connect with your audience's needs

2. Use memory-influencing variables to control what your audience remembers

3. Turn today's intentions into tomorrow's actions

This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable - it's Impossible to Ignore.

©2016 Carmen Simon (P)2016 McGraw-Hill Digital

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What Members Say

Average Customer Rating

4.2 (31 )
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Performance
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  •  
    titus 11-15-16
    titus 11-15-16
    HELPFUL VOTES
    2
    RATINGS
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    2
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    FOLLOWERS
    FOLLOWING
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    Overall
    Performance
    Story
    "THIS IS THE ONE BOOK IN UNIVERSE TO INFLUENCE....."
    If you could sum up Impossible to Ignore in three words, what would they be?

    This is the One book in the universe to reveal the most powerful method to influencing prospective memories and retrospect memories!


    What other book might you compare Impossible to Ignore to and why?

    THIS IS THE ONLY ONE TO COMPARE WITH IT SELF


    Which scene was your favorite?

    Cue's retrieve memories execute action techniques!


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    I found this book is very very interesting informative and practical, to influencing memories and action, and i never found any books in this department.thank you author CARMEN SIMON.

    1 of 1 people found this review helpful
  •  
    Sean G Murphy 10-06-17 Member Since 2015
    RATINGS
    REVIEWS
    12
    2
    Overall
    Performance
    Story
    "You can’t sell to a memory that does NOT exist!"

    In these pages are no fewer then 100 key triggers to understand why you succeed and why you blow it! Carmen has allowed us to realize the significance of the syntax of a conversation! Remember we are always in a dialogue with our audience even if we don’t hear they speaking. They are remembering faster then we can connect with them.
    Thanks Carmen... amazing content, context and bread crumbs to greater success.
    Hugs from Dallas.

    0 of 0 people found this review helpful
  •  
    Anonymous 09-20-17
    09-20-17 Member Since 2016
    RATINGS
    REVIEWS
    3
    1
    Overall
    "Not suited as audiobook."

    Overcomplicated book. Summary in last chapter is enough to deliver 80% of what this book aims at. Some interesting points throughout but they are possible to ignore (pun). I believe this is much easier to digest in its paper format.

    0 of 0 people found this review helpful
  •  
    B. Waddill Dallas Tx 08-21-17
    B. Waddill Dallas Tx 08-21-17
    RATINGS
    REVIEWS
    8
    2
    Overall
    Performance
    Story
    "Amazing Content - Better in hard copy"
    Would you consider the audio edition of Impossible to Ignore to be better than the print version?

    Impossible to ignore was fantastic but extremely difficult to follow with audio only. There were several lists that I wished I had notes on, and I couldn't take notes because I listen to ebooks while I drive. Overall the content was excellent - it would just be easier to take in visually rather than audibly.


    What was one of the most memorable moments of Impossible to Ignore?

    I specifically liked the concept of queue/triggers. As a marketer, we're always trying to figure out how to make our clients' messages more powerful. The idea of setting triggers to cause the prospect to recall the service is super powerful It seems obvious after the fact - doing it consciously is another story.


    What aspect of Barbara Hawkins-Scott’s performance would you have changed?

    The energy level just didn't resonate with me. I'd occasionally find myself drifting off into thought and losing focus on the content. I had to rewind many times to rehear parts that I zoned out listening to. Not a problem I usually have.


    What’s an idea from the book that you will remember?

    As i mentioned before, the queues. There are lots of good concepts for marketing though. It really helps bring awareness to the various ways ads can be used to really connect with prospects.


    Any additional comments?

    I'd definitely recommend setting aside time to listen to this audiobook in a place with few distractions where you can take notes. This book is loaded with great content. I recommend it either way.

    0 of 0 people found this review helpful
  •  
    Kevin 08-14-17
    Kevin 08-14-17 Member Since 2017
    RATINGS
    REVIEWS
    7
    1
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    Performance
    Story
    "poorly narrated"

    the content is good. the narrating is unbearably monotone, especially noticeable as this text is written in fairly scientific language.

    0 of 0 people found this review helpful
  •  
    Blonde 12-19-16
    Blonde 12-19-16
    RATINGS
    REVIEWS
    22
    6
    Overall
    Performance
    Story
    "Full of facts but boring"

    I made myself listen to the whole thing, but it was a struggle. There are so many other books with the same information that are much more entertaining.

    0 of 2 people found this review helpful
  •  
    Lewis 11-19-16
    Lewis 11-19-16
    RATINGS
    REVIEWS
    39
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    Performance
    Story
    "This book has no point"
    Would you recommend this book to a friend? Why or why not?

    No, this book never gets to the point of actually teaching anything.


    What was most disappointing about Carmen Simon’s story?

    No practical use. Just information for information sake


    How could the performance have been better?

    OK, but rather monotone


    0 of 5 people found this review helpful
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  • Kindle Customer
    2/20/17
    Overall
    Performance
    Story
    "Really useful content!"

    Listen to this book if you want to make better content to serve your audience better. The author synthesises the latest research on influencing people to make decisions in a really compelling and easy to use way. Would highly recommend.

    1 of 1 people found this review helpful

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