• If You're Not First, You're Last

  • Sales Strategies to Dominate Your Market and Beat Your Competition
  • By: Grant Cardone
  • Narrated by: Grant Cardone
  • Length: 7 hrs and 47 mins
  • 4.8 out of 5 stars (5,024 ratings)

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If You're Not First, You're Last  By  cover art

If You're Not First, You're Last

By: Grant Cardone
Narrated by: Grant Cardone
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Publisher's summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor

What listeners say about If You're Not First, You're Last

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Connected in 30 seconds

Never had such a connection with an author! Dude, got more done in 4hrs last night than I did last month...no exaggeration. Sold a business 6 months ago and thought I was doing well, everyone told me so anyway. Grant exposed my complete laziness... I am turning 50 and I have felt like I am just getting started, but after this book, I know I am 6 months behind already! I took the easy way for the last year, spending money, not exercising, not pushing... now my body is failing, I'm tired, my ego has emerged, I am not achieving greatness. I started with nothing, and designed a few machines, called everyone I could imagine, I emailed, made videos, I was all action, I was a madman, I built a small company from ZERO, doing exactly what Grant said, but only taking action, but probably only 25% of these suggestions and I sold the company in 5 short years. Now my goals are 125X of that. Thank you Grant for bringing a brother back down to earth! I'm so embarrassed in myself. You literally had me in the first 30 seconds. I WILL meet you one day, I must. Favorite new author, started downloading anything this guy wrote/narrated tbefore I left the runway. Dude, I Can't express enough gratitude, you the man. I will meet you in person, I will fill up my white space on the calendar with "laying across the Grant's parking garage until I get 30 seconds of advice" if I have to!
From a small business guy in Oregon, now humbled, Thanks Again! Mike M

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65 people found this helpful

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Motivates me to take action and be productive

The accent of the speaker is a little weird but if you listen to it with 1.25x its normal speed, it sounds incredibly better.

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GREAT BOOK!!

I love Grants mindset and attitude! This guy is amazing! Definitely would recommend this book!

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Sales mindset nutrient

Great book for anyone in sales that wants to grow and improve with nice exercises for you to put in motion and take action.

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I LOVE the enthusiasm! The “can do” attitude

Definitely one of his best books. Hard not to get FIRED UP while listening to it. I HIGHLY recommend this book

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Highly recommended

Love it so much I’ll listen to it again in a couple weeks. I already started to rock the market.

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On a mission brother

Uncle G has changed my life for sure.
It’s time to get it.
Excuses don’t make deposits.
No limits.
10X

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Great read with lots of info

This book was useful to me because my business barely survived the Great Recession as well. Seeing how a business master does business is in stark contrast to the way most people run a business during tough economic times. Really good book Grant.

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Love Grant

Cant waut to listen to another Grant Cardone book! Very helpful for all aspects of kife not just sales.

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Outstanding!!!

He adds so much in the narrating that it's hard to tell that he's even reading from the book! Great info. This book is worth far more than the price.

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