How to Negotiate Effectively provides tips, tools, and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority, and getting the best deal. This new edition also contains new material on identifying true decision makers, and how to spot buying signals in negotiations. An essential step-by-step guide, How to Negotiate Effectively will help anyone achieve a balanced ‘win-win’ outcome every time.
The book is an interesting listen, we'll read with good content. The examples become a bit laborious and the book could be shorter without loosing much of its value. It is a good introduction to negotiation and I have noticed many of the examples used by sales persons and been able to act appropriately since getting the book.
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