-
How to Kill a Unicorn
- How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
- Narrated by: David Chandler
- Length: 10 hrs and 30 mins
- Unabridged Audiobook
- Release date: 10-15-14
- Language: English
- Publisher: Recorded Books
- Whispersync for Voice-ready
Regular price: $27.99
People who bought this also bought...
-
The Square and the Tower
- Networks and Power, from the Freemasons to Facebook
- By: Niall Ferguson
- Narrated by: Elliot Hill
- Length: 17 hrs and 21 mins
- Unabridged
-
Overall4 out of 5 stars 232
-
Performance4.5 out of 5 stars 204
-
Story4 out of 5 stars 204
Most history is hierarchical: it's about emperors, presidents, prime ministers, and field marshals. It's about states, armies, and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?
-
5 out of 5 stars
-
Ferguson's unique perspective of world history
- By Anonymous User on 01-20-18
-
The Idea Factory
- Bell Labs and the Great Age of American Innovation
- By: Jon Gertner
- Narrated by: Chris Sorensen
- Length: 17 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 550
-
Performance4 out of 5 stars 473
-
Story4.5 out of 5 stars 472
In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.
-
5 out of 5 stars
-
Great story -- horrible pauses
- By Rodney on 01-29-13
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 811
-
Performance4.5 out of 5 stars 706
-
Story4.5 out of 5 stars 701
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
5 out of 5 stars
-
Clear presentation of a clearly useful theory
- By William on 03-05-17
-
The Startup Checklist
- 25 Steps to a Scalable, High-Growth Business
- By: David S. Rose
- Narrated by: David S. Rose
- Length: 7 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 157
-
Performance4.5 out of 5 stars 128
-
Story4.5 out of 5 stars 128
The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business.
-
3 out of 5 stars
-
Not good as an Audiobook
- By Carlos E. on 02-20-17
-
The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- By: Scott Galloway
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,524
-
Performance4.5 out of 5 stars 1,337
-
Story4.5 out of 5 stars 1,329
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
-
3 out of 5 stars
-
Pessimistic and narrow minded
- By Patrick on 01-19-18
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall5 out of 5 stars 1,314
-
Performance5 out of 5 stars 1,176
-
Story5 out of 5 stars 1,174
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
3 out of 5 stars
-
85% fluff and 15% value.
- By Michael Bowie on 04-09-18
-
The Square and the Tower
- Networks and Power, from the Freemasons to Facebook
- By: Niall Ferguson
- Narrated by: Elliot Hill
- Length: 17 hrs and 21 mins
- Unabridged
-
Overall4 out of 5 stars 232
-
Performance4.5 out of 5 stars 204
-
Story4 out of 5 stars 204
Most history is hierarchical: it's about emperors, presidents, prime ministers, and field marshals. It's about states, armies, and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?
-
5 out of 5 stars
-
Ferguson's unique perspective of world history
- By Anonymous User on 01-20-18
-
The Idea Factory
- Bell Labs and the Great Age of American Innovation
- By: Jon Gertner
- Narrated by: Chris Sorensen
- Length: 17 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 550
-
Performance4 out of 5 stars 473
-
Story4.5 out of 5 stars 472
In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.
-
5 out of 5 stars
-
Great story -- horrible pauses
- By Rodney on 01-29-13
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 811
-
Performance4.5 out of 5 stars 706
-
Story4.5 out of 5 stars 701
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
5 out of 5 stars
-
Clear presentation of a clearly useful theory
- By William on 03-05-17
-
The Startup Checklist
- 25 Steps to a Scalable, High-Growth Business
- By: David S. Rose
- Narrated by: David S. Rose
- Length: 7 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 157
-
Performance4.5 out of 5 stars 128
-
Story4.5 out of 5 stars 128
The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business.
-
3 out of 5 stars
-
Not good as an Audiobook
- By Carlos E. on 02-20-17
-
The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- By: Scott Galloway
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,524
-
Performance4.5 out of 5 stars 1,337
-
Story4.5 out of 5 stars 1,329
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
-
3 out of 5 stars
-
Pessimistic and narrow minded
- By Patrick on 01-19-18
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall5 out of 5 stars 1,314
-
Performance5 out of 5 stars 1,176
-
Story5 out of 5 stars 1,174
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
3 out of 5 stars
-
85% fluff and 15% value.
- By Michael Bowie on 04-09-18
-
The Prize
- The Epic Quest for Oil, Money & Power
- By: Daniel Yergin
- Narrated by: Bob Jamieson
- Length: 2 hrs and 51 mins
- Abridged
-
Overall4 out of 5 stars 401
-
Performance4 out of 5 stars 292
-
Story4 out of 5 stars 293
The Prize recounts the panoramic history of oil, and the struggle for wealth and power that has always surrounded oil. This struggle has shaken the world economy, dictated the outcome of wars, and transformed the destiny of men and nations. The Prize is as much a history of the 20th-century as of the oil industry itself.
-
2 out of 5 stars
-
major let down
- By Randol on 06-18-10
-
Life 3.0
- Being Human in the Age of Artificial Intelligence
- By: Max Tegmark
- Narrated by: Rob Shapiro
- Length: 13 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,297
-
Performance4.5 out of 5 stars 2,065
-
Story4.5 out of 5 stars 2,053
How will artificial intelligence affect crime, war, justice, jobs, society, and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology - and there's nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who's helped mainstream research on how to keep AI beneficial.
-
5 out of 5 stars
-
An accessible book on AI that left me optimistic
- By catherine on 09-16-17
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,657
-
Performance4.5 out of 5 stars 7,317
-
Story4.5 out of 5 stars 7,261
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
5 out of 5 stars
-
A great read!
- By Taufiq on 02-17-12
-
A More Beautiful Question
- The Power of Inquiry to Spark Breakthrough Ideas
- By: Warren Berger
- Narrated by: Michael Quinlan
- Length: 7 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,830
-
Performance4.5 out of 5 stars 1,589
-
Story4.5 out of 5 stars 1,568
In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, underappreciated tool - one that has been available to us since childhood. Questioning - deeply, imaginatively, "beautifully" - can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
-
5 out of 5 stars
-
inspiring and enlightning
- By elenne on 03-26-15
-
The Upstarts
- How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
- By: Brad Stone
- Narrated by: Dean Temple
- Length: 10 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 949
-
Performance4.5 out of 5 stars 834
-
Story4.5 out of 5 stars 828
Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries.
-
5 out of 5 stars
-
Another great and important book by Brad Stone
- By Nelson Reyneri on 03-25-17
-
WTF?
- What's the Future and Why It's Up to Us
- By: Tim O'Reilly
- Narrated by: Fred Sanders
- Length: 16 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 372
-
Performance4.5 out of 5 stars 333
-
Story4.5 out of 5 stars 331
The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. To survive, every industry and organization will have to transform itself in multiple ways. O'Reilly explores what the next economy will mean for the world and every aspect of our lives - and what we can do to shape it.
-
5 out of 5 stars
-
Remarkable insight at what technology will bring
- By Philomath on 10-15-17
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal
- Narrated by: Dave Wright
- Length: 4 hrs and 47 mins
- Unabridged
-
Overall4 out of 5 stars 1,955
-
Performance4 out of 5 stars 1,663
-
Story4 out of 5 stars 1,643
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.
-
3 out of 5 stars
-
Can't believe I paid for this audio book
- By Renan Cakirerk on 06-05-14
-
On Power
- By: Robert A. Caro
- Narrated by: Robert A. Caro
- Length: 1 hr and 42 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,549
-
Performance4.5 out of 5 stars 1,382
-
Story4.5 out of 5 stars 1,373
From two-time Pulitzer Prize winner and two-time National Book Award winner Robert A. Caro: a short, penetrating reflection on the evolution and workings of political power - for good and for ill.
-
5 out of 5 stars
-
Why how power is acquired and how it is used
- By Richard on 05-11-17
-
Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 769
-
Performance4.5 out of 5 stars 700
-
Story4.5 out of 5 stars 696
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.
-
5 out of 5 stars
-
The best guide for becoming entrepreneur
- By Dmytro on 03-27-16
-
The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World
- By: Randall E. Stross
- Narrated by: Grover Gardner
- Length: 10 hrs and 38 mins
- Unabridged
-
Overall4 out of 5 stars 575
-
Performance4 out of 5 stars 488
-
Story4 out of 5 stars 491
At the height of his fame Thomas Alva Edison was hailed as “the Napoleon of invention” and blazed in the public imagination as a virtual demigod. Newspapers proclaimed his genius in glowing personal profiles and quipped that “the doctor has been called” because the great man “has not invented anything since breakfast.” But Edison's greatest invention may have been his own celebrity.
-
4 out of 5 stars
-
Provocative
- By Jean on 09-15-16
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 341
-
Performance4.5 out of 5 stars 295
-
Story4.5 out of 5 stars 296
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
5 out of 5 stars
-
Design and Build to be a Category King
- By Tracy on 07-29-16
-
Exponential Organizations
- New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)
- By: Salim Ismail, Peter H. Diamandis - foreword and afterword, Yuri van Geest, and others
- Narrated by: Kevin Young
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,005
-
Performance4.5 out of 5 stars 872
-
Story4.5 out of 5 stars 870
In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.
-
3 out of 5 stars
-
Not a revelation
- By A. Yoshida on 01-24-16
Publisher's Summary
Today, innovation is seen by business leaders and the media as the key to growth and success - a burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. In its first 10 years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magic - the creative side of innovation - with Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don’t. The lessons in How to Kill a Unicorn are designed to help any innovator turn ambition, sweat, and the alchemy of human imagination into real products that change people’s lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company, or culture.
More from the same
Narrator
What members say
Average Customer Ratings
Overall
-
4 out of 5 stars
-
5 Stars5
-
4 Stars8
-
3 Stars3
-
2 Stars1
-
1 Stars1
Performance
-
4 out of 5 stars
-
5 Stars4
-
4 Stars7
-
3 Stars2
-
2 Stars0
-
1 Stars1
Story
-
4 out of 5 stars
-
5 Stars6
-
4 Stars4
-
3 Stars3
-
2 Stars0
-
1 Stars0