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How to Get a Meeting with Anyone Audiobook

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

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Publisher's Summary

The hard part just got easy.

You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.

So what if that impossible-to-reach person weren't so impossible to reach after all?

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.

©2016 Stu Heinecke (P)2015 Brilliance Audio, all rights reserved.

What Members Say

Average Customer Rating

4.2 (107 )
5 star
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4.1 (95 )
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4.3 (96 )
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Performance
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  •  
    Sara Henderson 02-07-17 Member Since 2014
    HELPFUL VOTES
    2
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    "Probably better in print or kindle"

    For a good chunk of the book it's nothing but him reading website URLs. Not what I want to hear in an audiobook.

    2 of 2 people found this review helpful
  •  
    shani San Mateo, CA, United States 04-11-17
    shani San Mateo, CA, United States 04-11-17
    HELPFUL VOTES
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    "Full of fillers. Can be summarized in 5 min."
    What could have made this a 4 or 5-star listening experience for you?

    One of the worse books I listened too. The book can be summarized in "gather a list. Target, be personal and memorable.". The rest of the book just goes back to say that again and again. I gave up after chapter 6.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment


    1 of 1 people found this review helpful
  •  
    Diana Chicago, IL, United States 04-19-16
    Diana Chicago, IL, United States 04-19-16 Member Since 2015
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    "If You Love Selling, You'll Love This Book"

    I think anyone who's really good a getting through to new business contacts, would agree, we're always looking to do better and improve our chances to win new professional relationships.
    This book is my latest discovery of how to do that!
    Enjoy!

    1 of 1 people found this review helpful
  •  
    Giwa 04-08-16
    Giwa 04-08-16 Member Since 2016
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    ""My word choice, Tangible""

    Great content with properly structured application and resource instruction. I like books that begin improving business model as soon as you read them.
    My word quote for this piece is tangible!

    1 of 1 people found this review helpful
  •  
    Jack Fitzpatrick Atlanta, GA 07-25-17
    Jack Fitzpatrick Atlanta, GA 07-25-17 Member Since 2006
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    "Great for more than just basic blocking and tackling"

    Highly recommended- must read for enterprise sales individual contributors. Best practices Next practices and keys to access your CEO

    0 of 0 people found this review helpful
  •  
    Odai 05-29-17
    Odai 05-29-17 Member Since 2016
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    "great book"

    this book is amazing it gives a lot of insights on how to penetrate barriers between the company and your marketing campaigns it will allow you to learn how to get into the CEO office and then impress those executive

    0 of 0 people found this review helpful
  •  
    Sleepyhead Chicago 02-18-17
    Sleepyhead Chicago 02-18-17 Member Since 2017
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    "This book makes my head swell with awesome ideas!"

    I originally thought this book was a summary of creative marketing techniques, but it's so much more. it's a treasure trove of ideas + step-by-step instructions on how to execute and follow up. I'm going to make a habit of rereading this book every year to keep up with the lessons I learned.

    0 of 0 people found this review helpful
  •  
    Bert Cherian 11-22-16
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    12
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    Story
    "Guerrilla marketing rehash..."

    There are some cutesy ideas in this book. If you haven't read Levinson's then it could be an entertaining read.

    0 of 0 people found this review helpful
  •  
    Victor@atilekt.ru 08-20-16 Member Since 2016
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    "must read book"

    The best book you can read about contact marketing.
    If you struggling to reach CEOs of big companies, after you read this book it will be not a problem at all anymore.

    0 of 0 people found this review helpful
  •  
    Keitha M. 08-15-16
    Keitha M. 08-15-16 Member Since 2015
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    "Great ideas and resources"

    This book provided practical guidance regarding developing a contact campaign. The list of resources were very helpful as well. I enjoyed the book.

    0 of 0 people found this review helpful
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  • ben
    6/30/17
    Overall
    Performance
    Story
    "Avoid if you are an entrepreneur "
    Would you say that listening to this book was time well-spent? Why or why not?

    Yes and no. Great ideas but the author talks about crap over and over without getting to the point. Business is fast, structured and accurately executed however this was not written to fit into the business book parameters.


    What will your next listen be?

    No idea.


    What did you like about the performance? What did you dislike?

    Great ideas to get a meeting.
    Badly written.


    Could you see How to Get a Meeting with Anyone being made into a movie or a TV series? Who would the stars be?

    Not applicable.


    Any additional comments?

    -

    0 of 0 people found this review helpful

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