Regular price: $17.99

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

The hard part just got easy.

You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.

So what if that impossible-to-reach person weren't so impossible to reach after all?

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.

©2016 Stu Heinecke (P)2015 Brilliance Audio, all rights reserved.

More from the same

What members say

Average Customer Ratings

Overall

  • 4.2 out of 5.0
  • 5 Stars
    64
  • 4 Stars
    24
  • 3 Stars
    14
  • 2 Stars
    8
  • 1 Stars
    5

Performance

  • 4.3 out of 5.0
  • 5 Stars
    60
  • 4 Stars
    24
  • 3 Stars
    8
  • 2 Stars
    7
  • 1 Stars
    3

Story

  • 4.1 out of 5.0
  • 5 Stars
    51
  • 4 Stars
    25
  • 3 Stars
    14
  • 2 Stars
    7
  • 1 Stars
    4
Sort by:
  • Overall
  • Performance
  • Story

Probably better in print or kindle

For a good chunk of the book it's nothing but him reading website URLs. Not what I want to hear in an audiobook.

2 of 2 people found this review helpful

  • Overall
  • Performance
  • Story
  • shani
  • San Mateo, CA, United States
  • 04-11-17

Full of fillers. Can be summarized in 5 min.

What could have made this a 4 or 5-star listening experience for you?

One of the worse books I listened too. The book can be summarized in "gather a list. Target, be personal and memorable.". The rest of the book just goes back to say that again and again. I gave up after chapter 6.

What reaction did this book spark in you? Anger, sadness, disappointment?

Disappointment

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • Diana
  • Chicago, IL, United States
  • 04-19-16

If You Love Selling, You'll Love This Book

I think anyone who's really good a getting through to new business contacts, would agree, we're always looking to do better and improve our chances to win new professional relationships.
This book is my latest discovery of how to do that!
Enjoy!

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

"My word choice, Tangible"

Great content with properly structured application and resource instruction. I like books that begin improving business model as soon as you read them.
My word quote for this piece is tangible!

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Good Content Stretched Out

Would you recommend this book to a friend? Why or why not?

Yes, but only to read the first few chapters then I would suggest they skim the rest.

How did the narrator detract from the book?

I didn't care of the narrator's intonation and general persona. It felt too stiff and pompous, and not relatable.

Any additional comments?

This book has good, actionable content but also seems to have a lot of filler. It's probably better to pick up the physical copy so you can easy flip past stuff that is less relevant.

  • Overall
  • Performance
  • Story

great content, poorly written

thus book has done great ideas. However, it's very redundant. It should be about half as long.

  • Overall
  • Performance
  • Story

Great for more than just basic blocking and tackling

Highly recommended- must read for enterprise sales individual contributors. Best practices Next practices and keys to access your CEO

  • Overall
  • Performance
  • Story

great book

this book is amazing it gives a lot of insights on how to penetrate barriers between the company and your marketing campaigns it will allow you to learn how to get into the CEO office and then impress those executive

  • Overall
  • Performance
  • Story

This book makes my head swell with awesome ideas!

I originally thought this book was a summary of creative marketing techniques, but it's so much more. it's a treasure trove of ideas + step-by-step instructions on how to execute and follow up. I'm going to make a habit of rereading this book every year to keep up with the lessons I learned.

  • Overall
  • Performance
  • Story

Guerrilla marketing rehash...

There are some cutesy ideas in this book. If you haven't read Levinson's then it could be an entertaining read.

Sort by:
  • Overall
  • Performance
  • Story
  • ben
  • 06-30-17

Avoid if you are an entrepreneur

Would you say that listening to this book was time well-spent? Why or why not?

Yes and no. Great ideas but the author talks about crap over and over without getting to the point. Business is fast, structured and accurately executed however this was not written to fit into the business book parameters.

What will your next listen be?

No idea.

What did you like about the performance? What did you dislike?

Great ideas to get a meeting. <br/>Badly written.

Could you see How to Get a Meeting with Anyone being made into a movie or a TV series? Who would the stars be?

Not applicable.

Any additional comments?

-