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How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients
- Narrated by: Pete Ferrand
- Length: 2 hrs and 42 mins
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How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients
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Publisher's summary
Most small-business marketing sucks, and if you are willing to be honest, you probably do not have a reliable marketing system that dependably delivers new and returning customers or clients.
Most business owners are floundering when it comes to advertising and marketing because they have never been exposed to the fundamentals of direct response marketing.
Many small-business owners and solopreneurs struggle as they repeatedly make the same mistakes. They are working harder at the wrong things, which traps them in the same discouraging situations.
If you can relate, it is not your fault.
Most of the "advice" you get from people selling advertising is wrong, and everything you see the big companies doing is not right for you.
Rarely does the small-business owner, the local merchant, or even the owner of a midsize company launch their venture focused on the single most important subject that leads to business success - marketing.
Typically the owner opens up shop as an expert in their field or a practitioner of their craft, but rarely do they understand what goes into a predictable and repeatable marketing system.
But there is no reason to reinvent the wheel or continue struggling, because prosperous entrepreneurs have used this formula successfully for decades.
After hearing this entertaining story, you will never look at an ad, promotion, website, or flyer in the same way. Through an entertaining novel, you will come to understand the common mistakes that cost business owners countless sleepless nights and piles of money wasted on ad advertising.
Regardless of whether you are selling a product or a service, this style of marketing will enable you to skip years of trial and error.
You will discover how to refocus on what will actually attract ideal customers, clients, or patients who are ready to do business with you without price resistance.
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-
Story4 out of 5 stars 118
Katie Connelly has lived in San Francisco all her life. Her late father made his career as an ironworker on the Golden Gate Bridge, and the many stories of him trying to save jumpers still haunt her. When she's asked to write a history about the bridge, her research uncovers a secret journal hidden in her father's desk, pages of familiar advice penned by the hand of a stranger. The scribbled words tell of a promise ring and a distant love, clues that Katie hopes may answer her own unresolved sorrow.
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3 out of 5 stars
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Enjoyable enough story, terrible female narrator
- By Rebecca on 04-02-20
By: Cameron Wright
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Mercy Street
- Mercy Street Foundation, Book 1
- By: Mariah Stewart
- Narrated by: Joyce Bean
- Length: 9 hrs and 22 mins
- Unabridged
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Overall4 out of 5 stars 312
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Performance4 out of 5 stars 178
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Story4 out of 5 stars 172
On a balmy spring evening, four high school seniors - three boys and a girl - enter a park in the small Pennsylvania city of Conroy. The next morning, two of the boys are found shot to death, and the girl and the third boy are gone. After three weeks with no leads and no sign of either of the two missing teenagers, the chief of police begins to wonder if they too were victims.
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5 out of 5 stars
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Mercy Street
- By Marybeth on 12-12-08
By: Mariah Stewart
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The Go-Giver, Expanded Edition
- A Little Story About a Powerful Business Idea
- By: Bob Burg, John David Mann
- Narrated by: Bob Burg, John David Mann
- Length: 2 hrs and 54 mins
- Unabridged
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Overall5 out of 5 stars 7,511
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Performance5 out of 5 stars 6,455
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Story5 out of 5 stars 6,423
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
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2 out of 5 stars
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Nice little opener to Amway scam
- By noah britton on 06-20-20
By: Bob Burg, and others
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Death by Committee
- Abby McCree Mystery Series, Book 1
- By: Alexis Morgan
- Narrated by: Coleen Marlo
- Length: 7 hrs and 16 mins
- Unabridged
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Overall4.5 out of 5 stars 179
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Performance4.5 out of 5 stars 154
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Story4 out of 5 stars 155
After a rough divorce, Abby McCree only wants to stitch up her life and move on. But other loose ends appear after her elderly Aunt Sybil passes away, leaving Abby to tend to a rundown estate, complete with a slobbery Mastiff of questionable pedigree and a sexy tenant who growls more than the dog. As Abby gets drawn into a tight-knit quilting guild, she makes a twisted discovery - Aunt Sybil's only known rival is buried in her backyard! Despite what local detectives say, Abby refuses to accept that her beloved aunt had anything to do with the murder.
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4 out of 5 stars
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A solid start to a new series
- By Melissa on 02-16-19
By: Alexis Morgan
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Short Squeeze
- By: Chris Knopf
- Narrated by: Deanna Hurst
- Length: 9 hrs and 20 mins
- Unabridged
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Overall4 out of 5 stars 100
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Performance4 out of 5 stars 54
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Story4 out of 5 stars 56
Meet smart-aleck Southampton attorney Jackie Swaitkowski. Her business relies on constant movement of Hamptons' real estate market. After making an odd request to evict his sister-in-law from his home, one of her clients turns up dead. Jackie would have expected that to be the end of it, but an envelope found on the corpse contains an item so unusual that she finds herself working on something bigger, and more dangerous, than real estate.
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5 out of 5 stars
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Great Listen - Good Series
- By Patricia on 02-15-10
By: Chris Knopf
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A Crafty Killing
- Victoria Square Mystery, Book 1
- By: Lorraine Bartlett
- Narrated by: Jorjeana Marie
- Length: 8 hrs and 44 mins
- Unabridged
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Overall4.5 out of 5 stars 283
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Performance4 out of 5 stars 251
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Story4.5 out of 5 stars 245
The last thing Katie Bonner wanted was to become the manager of Artisans Alley. But when her business partner Ezra Hilton is found bludgeoned to death, she has no other choice. Business under Ezra had been faltering - but was it enough to provoke someone to murder? Only Katie can find the answer.
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3 out of 5 stars
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So-so
- By Kathi on 04-30-15
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The Christmas Remedy
- By: Cindy Woodsmall, Erin Woodsmall
- Narrated by: Christina Moore
- Length: 6 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 56
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Performance4.5 out of 5 stars 45
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Story4.5 out of 5 stars 46
When an Old Order Amish woman takes a job at a small-town pharmacy struggling to survive in a world of "big box" stores, her motive is to help her Plain community. But the advent of the holiday season brings an unusual mystery to the surface - and possibly love.
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3 out of 5 stars
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Boring
- By Betty on 11-01-18
By: Cindy Woodsmall, and others
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What Doesn't Kill You
- By: Virginia DeBerry, Donna Grant
- Narrated by: Virginia DeBerry, Donna Grant
- Length: 10 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 108
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Performance4.5 out of 5 stars 87
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Story4.5 out of 5 stars 86
What Doesn't Kill You is the story of how Thomasina Hodges, a.k.a. Tee, loses her job and finds herself. Tee's evolution after her sudden and unexpected outplacement, is loosely based on the stages of grief - denial, anger, bargaining, depression, acceptance, relinquishing, readjusting, and reinvesting. For Tee, losing her job is like a death, but with time, and some bumps, bruises and a new attitude, she comes out on the other side, having reassessed what's important in her life.
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5 out of 5 stars
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Excellent story
- By Doris Greene on 04-11-24
By: Virginia DeBerry, and others
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Hit Man
- By: Lawrence Block
- Narrated by: Robert Forster
- Length: 7 hrs and 44 mins
- Unabridged
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Overall4 out of 5 stars 1,902
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Performance4.5 out of 5 stars 931
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Story4 out of 5 stars 935
Keller possesses all the qualities of a professional killer. He's cool, confident, reclusive, icy, and ruthlessly efficient. But this seasoned hit man is also prone to self-doubt as he finds himself caught in the clutches of a mid-life crisis.
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5 out of 5 stars
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God Bless You, Robert Forster
- By Bob on 02-03-03
By: Lawrence Block
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Faces of the Gone
- Carter Ross, Book 1
- By: Brad Parks
- Narrated by: MacLeod Andrews
- Length: 10 hrs and 9 mins
- Unabridged
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Overall4 out of 5 stars 361
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Performance4.5 out of 5 stars 314
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Story4 out of 5 stars 315
Four bodies, each with a single bullet wound in the back of the head, stacked like cordwood in a weed-choked vacant lot: That's the front-page news facing Carter Ross, investigative reporter with the Newark Eagle-Examiner. Immediately dispatched to the scene, Carter learns that the four victims - an exotic dancer, a drug dealer, a hustler, and a mama's boy - came from different parts of the city and didn't seem to know one another.
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5 out of 5 stars
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Wish Brad Parks were more prolific!!!!
- By shelley on 02-16-18
By: Brad Parks
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Weekend Warriors
- Sisterhood, Book 1
- By: Fern Michaels
- Narrated by: Laural Merlington
- Length: 6 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 1,012
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Performance4.5 out of 5 stars 841
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Story4.5 out of 5 stars 839
On the surface, these seven women are as different as can be - but each has had her share of bad luck, from cheating husbands to sexist colleagues to a legal system that often doesn't do its job. Now, drawn together by tragedy, they're forging a bond that will help them right the wrongs committed against them and discover an inner strength they didn't know they had. The Sisterhood is learning that when bad things happen, you can roll over and play dead...or you can get up fighting...
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3 out of 5 stars
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Weekend Warriors
- By Ms Mare on 04-04-09
By: Fern Michaels
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The Blossom Sisters
- By: Fern Michaels
- Narrated by: Jeff Crawford
- Length: 7 hrs and 56 mins
- Unabridged
-
Overall4 out of 5 stars 90
-
Performance4 out of 5 stars 76
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Story4 out of 5 stars 75
Gus Hollister owes all his success to his feisty grandmother, Rose, and he knows it. It was Rose and her two sisters, Iris and Violet, who raised Gus, sent him to the best schools, and helped him start his own accounting business. Rose even bought the house Gus lives in with his wife, Elaine. But now, Gus stands to lose everything - his home, his car, and his business. Worse, he’s alienated his beloved grandma, who tried to warn him about Elaine’s greedy, gold-digging ways.
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3 out of 5 stars
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Fun Read
- By Ally Boyd on 02-07-20
By: Fern Michaels
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Going Grey
- Ringer, Book 1
- By: Karen Traviss
- Narrated by: Euan Morton
- Length: 22 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 439
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Performance4.5 out of 5 stars 408
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Story4.5 out of 5 stars 407
Ian isn't crazy. Life would be a lot simpler if he was. He's eighteen, on the run, and scared - the shape-shifting delusions he's had since childhood have turned out to be real. He's the result of a dynamic mimicry project intended to help undercover agents "go grey" and blend in unnoticed. Now the biotech company wants its property back, and the only people he can trust are two private military contractors sent to find him...
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5 out of 5 stars
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Oddly wonderful
- By Barbara Kindle Customer on 08-24-15
By: Karen Traviss
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Lucky in Love
- By: Kasie West
- Narrated by: Laurence Bouvard
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4 out of 5 stars 228
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Performance4 out of 5 stars 206
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Story4 out of 5 stars 206
Maddie doesn't believe in luck. She's all about hard work and planning ahead. But one night she buys a lottery ticket on a whim, and, to her astonishment, she wins! In a flash Maddie's life is unrecognizable. No more stressing about college scholarships - nope, now she's suddenly talking about renting a yacht and basking in the spotlight at school! But then rumors start flying, and random people begin asking her for loans. Suddenly Maddie finds that she isn't sure whom she can trust.
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1 out of 5 stars
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This YA fell flat
- By Sunshine on 08-22-17
By: Kasie West
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Boss Life
- Surviving My Own Small Business
- By: Paul Downs
- Narrated by: Jonathan Hogan
- Length: 12 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 241
-
Performance4.5 out of 5 stars 214
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Story4.5 out of 5 stars 214
In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
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3 out of 5 stars
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Just a story
- By Marsha on 12-31-15
By: Paul Downs
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Abby Cooper, Psychic Eye
- Psychic Eye Mysteries, Book 1
- By: Victoria Laurie
- Narrated by: Elizabeth Michaels
- Length: 9 hrs and 28 mins
- Unabridged
-
Overall4 out of 5 stars 2,771
-
Performance4 out of 5 stars 2,292
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Story4 out of 5 stars 2,282
Abby Cooper is a P.I., psychic intuitive. But her insight failed her when she didn't foresee the death of one of her clients - or that the lead investigator for the case is the gorgeous blind date she just met. Now, with the police suspicious of her abilities and a killer on the loose, Abby's future looks more uncertain than ever.
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1 out of 5 stars
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Abby Is The Worst.
- By Keri on 05-16-14
By: Victoria Laurie
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Bitter Is the New Black
- Confessions of a Condescending, Egomaniacal, Self-Centered Smartass, Or, Why You Should Never Carry A Prada Bag to the Unemployment Office
- By: Jen Lancaster
- Narrated by: Jamie Heinlein
- Length: 10 hrs and 18 mins
- Unabridged
-
Overall4 out of 5 stars 630
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Performance4 out of 5 stars 432
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Story4 out of 5 stars 437
Jen Lancaster was living the sweet life-until real life kicked her to the curb. She had the perfect man, the perfect job-hell, she had the perfect life - and there was no reason to think it wouldn't last. Or maybe there was, but Jen Lancaster was too busy being manicured, pedicured, highlighted, and generally adored to notice.
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2 out of 5 stars
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Intolerable
- By Betty on 09-12-09
By: Jen Lancaster
What listeners say about How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- D Arlando Fortune
- 02-15-23
Practical business advice thru story
Direct response marketing is a valuable method for any business owner. I like how Walter put it. All business is the same, which also means direct response will work for any business. The narrator is brilliant and brings together the characters well. This is a simple introduction to practical marketing principles. Get it, listen to it, and apply it.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- G. C. McLarry
- 01-15-18
Nice basic info for retail store owners
If you could sum up How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients in three words, what would they be?
If you have a company that can make offers to get people in the door, this book has a story line that can work for you.
What was one of the most memorable moments of How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients?
The story itself.
Which character – as performed by Pete Ferrand – was your favorite?
The old man
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