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Publisher's Summary

In this issue:

IDEA WATCH
"Make the Most of a Polarizing Brand" by Xuening Luo, Michael Wiles, and Sascha Raithel.

FEATURE ARTICLES
"Strategy: The Uniqueness Challenge" by Todd Zenger.
"What We’ve Learned from the Financial Crisis" by Justin Fox.
"Dismantling the Sales Machine" by Brent Adamson, Matthew Dixon, and Nicholas Toman.

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©2013 by the President and Fellows of Harvard College, All Rights Reserved; (P)2013 Audible Inc.

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