In this issue:
IDEA WATCH "When Every Customer Is a New Customer" by Karel Cool and Petros Paranikas.
FEATURE ARTICLES "The Wise Leader" by Ikujiro Nananka and Hirotaka Takeuchi.
"The Cosmopolitan Corporation" by Pankaj Ghemawat.
"How to Build Risk into Your Business Model" by Karan Girotra and Serguei Netessine.
©2011 by the President and Fellows of Harvard College, All Rights Reserved; (P)2010 Audible Inc.