In this issue:
"Make Your Best Customers Even Better" by Eddie Yoon, Steve Carlotti, and Dennis Moore.
"Choosing the Right Customer" by Robert Simons.
"An Anthropologist Walks Into a Bar…" by Christian Madsbjerg and Mikkel B. Rasmussen.
"Tiebreaker Selling" by James C. Anderson, James A. Narus, and Marc Wouters.