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Publisher's Summary

In this issue:

FORETHOUGHT
"When Economic Incentives Backfire" by Samuel Bowels

FEATURE ARTICLES
"In a Downturn, Provoke Your Customers" by Philip Lay, Todd Hewlin, and Geoffrey Moore
"Value-for-Money Strategies for Recessionary Times" by Peter J. Williamson and Ming Zeng
"Tapping the World's Innovation Hot Spots" by John Kao

EXECUTIVE SUMMARIES
"The Layoff" by Bronwyn Fryer
"When Should a Process Be Art, Not Science?" by Joseph M. Hall and M. Eric Johnson
"Making Mobility Matter" by Haig R. Nalbantian and Richard A. Guzzo

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