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Publisher's Summary

In this issue:

IDEA WATCH
"Use Customer Cash to Finance Your Start-Up" by John Mullins.

FEATURE ARTICLES
"Building Sustainable Cities" by John D. Macomber.
"Six Ways to Sink a Growth Initiative" by Donald L. Laurie and J. Bruce Harreld.
"How to Drive Value Your Way" by Michael G. Jacobides and John Paul MacDuffie.
"Your Brain at Work" by Adam Waytz and Malia Mason.

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