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Publisher's Summary

In this issue:

IDEA WATCH
"Boosting Demand in the 'Experience Economy'".

FEATURE ARTICLES
"The Truth about CSR" by Kasturi Rangan, Lisa Chase, and Sohel Karim.
"Managing Your Missing-Critical Knowledge" by Martin Ihrig and Ian MacMillan.
"Why Your Customers' Social Identities Matter" by Guy Champniss, Hugh N. Wilson, and Emma K. Macdonald.

Please Note: Harvard Business Review does not publish in August.

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©2015 by the President and Fellows of Harvard College, All Rights Reserved; (P)2015 Audible Inc.

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