Regular price: $6.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
OR
In Cart

Publisher's Summary

In this issue:

IDEA WATCH
"Why You Aren't Buying Venezuelan Chocolate" by Rohit Deshpande.

FEATURE ARTICLES
"Branding in the Digital Age: You're Spending Your Money in All the Wrong Places" by David C. Edelman.
"Robert S. McNamara and the Evolution of Modern Management" by Phil Rosenzweig.
"China vs the World – Whose Technology Is It?" by Thomas M. Hout and Pankaj Ghemawat.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.
©2010 by the President and Fellows of Harvard College, All Rights Reserved; (P)2010 Audible Inc.

What members say

Average Customer Ratings

Overall

  • 3.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1

Performance

  • 3 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 3 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Sort by:
  • Overall
    1 out of 5 stars

Not the full issue..

This is only selected articles. You don't get all content. I am asking for a refund.