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Publisher's Summary

New from the best-selling HBR's 10 Must Reads series.

To innovate profitably, you need more than just creativity. Do you have what it takes?

If you listen to nothing else on inspiring and executing innovation, listen to these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:

  • Decide which ideas are worth pursuing
  • Innovate through the front lines - not just from the top
  • Adapt innovations from the developing world to wealthier markets
  • Tweak new ventures along the way using discovery-driven planning
  • Tailor your efforts to meet customers' most pressing needs
  • Avoid classic pitfalls such as stifling innovation with rigid processes

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:

  • HBR's 10 Must Reads: The Essentials
  • HBR's 10 Must Reads on Communication
  • HBR's 10 Must Reads on Collaboration
  • HBR's 10 Must Reads on Leadership
  • HBR's 10 Must Reads on Making Smart Decisions
  • HBR's 10 Must Reads on Managing Yourself
  • HBR's 10 Must Reads on Strategic Marketing
  • HBR's 10 Must Reads on Teams
©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

What members say

Average Customer Ratings

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  • 4.3 out of 5.0
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Excellent for corporate America, ok for startups

For anyone at mid to large organizations, this is an excellent book with strategies and tactics to help move the ship and make change happen. It is useful for startups too.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Good information, dry delivery

Good information, dry delivery. The narrators could have been better. It was hard to stay focus while listening.

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loaded with great ideas

in general, there are tons of brilliant ideas in this work. the concept that IRR and DCF bias organizations away from innovation is powerful. Clayton M. Christensen and Peter Drucker are both great in here. -1 point on story just because there is a lot of frivolous MBA speak--obtuse jargon for simple concepts--which smacks of pseudoscience and detracts from the credibility of some of the authors. but I still recommend it!

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Amazing

This book is well thought out and presented
Stories fit together to promote innovation thinking and its value.

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  • Andrew Hayman
  • 03-12-17

Essential reading for anyone in Innovation

Super set of articles. A real inspiration for anyone trying to deal with the challenges of Innovation. A must read.

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  • Allard
  • 08-25-16

Great selection

Would you consider the audio edition of HBR's 10 Must Reads on Innovation to be better than the print version?

Excellent choice of stimulating articles regarding innovation.

Any additional comments?

I loved the selection of relevant articles and can recommend it to anybody wanting to find out more on the topic.