I actually listened to the whole thing. I have a long commute and it?s mildly interesting; besides these days listening to the news it too depressing. But by the time I was 1/3 of the way through it had become really tedious.
It?s detail or tactically oriented rather than conceptual or strategic. As a result it?s hard to translate its insights to the realities of 2005.
The biggest problem is the lack of consideration of the Web, Goggle, the SPAM problem, or the privacy backlash.
7 of 9 people found this review helpful
Would love it if this book were updated. Badly needs it!! Refers to 90s technology a lot. I mean VCRs???? Come on! Other than that it's a great book
The marketing theory is great BUT the marketing tactics are ancient! The material is still in a pre-internet world... The tactics and economics of marketing have completely changed. This book needs to be updated to today's world... Don't waste your money until it is... I'm sure sorry I wasted mine!