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Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5.0
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    1,251
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    142
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    36
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Performance

  • 4.4 out of 5.0
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Story

  • 4.5 out of 5.0
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  • Overall
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  • Story

Great book wit a lot of insights

Awesome book that explains how great companies behave in high uncertainty based on data from research study. Focused on operational and execution side, it greatly augments another book by Jim Collins - Good to Great, which provides a wider outlook on strategy. Personally, I don't really like the manner of speech and voice of Jim Collins. Still, it is OK and I highly recommend this book.

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good book, intolerable narration

Very good book but the cadence of the narration was rough to listen to. listening at 1.2 x speed makes it more tolerable.

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Great Book!

Great book with tons of good examples. As always with Jim Collins highly researched and intelligently put together. Highly recommended for anyone looking to make a conscience to do great things.

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Fantastic!!

Definitely one of the best business books I've ever read! Engaging, relevant, practical and applicable

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Stick to Writing

What could have made this a 4 or 5-star listening experience for you?

The fastest way to lose a listener is through stilted, seemingly unrehearsed narration and unrequited demands to "remember!" A professional narrator who sticks with the text is just what this audio book needs.

What was your reaction to the ending? (No spoilers please!)

Thank heavens it's over!

Would you be willing to try another one of Jim Collins’s performances?

Absolutely not!

What reaction did this book spark in you? Anger, sadness, disappointment?

Utter irritation.

Any additional comments?

The author's narration made it difficult to fully appreciate the book. I trust, however, that a printed copy would garner far better ratings.

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  • Kern
  • WOBURN, MA, United States
  • 01-25-17

A Great Business Read

Not as groundbreaking as Good to Great but finds different angles to what makes the most successful businesses. Is a little more bullet-point friendly than their previous books, too.

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Valuable insight in how to be Great

I loved this book! They draw out highly valuable insight on what companies do to be great.
The concepts they find are simple (however, doing them isn't) and easy to compare to your environment. This is a must read for any entrepreneur or even people trying to improve their own greatness.

  • Overall

Awesome insight!

Very insightful...simply the best book on business strategy I've ever read. I really appreciate that all of the data is factual and not based on the authors personal experience and or opinions . Just straight facts...love it. I will be implementing all of the things I learned from this book into my business.

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Best of the series

This book is a must read for anyone who leads. It will help someone running a business or any other organization, large or small. It is on my top ten list of books

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Impactful

My boss loaned this book to me a couple of years ago. I had trouble finding the time to finish it. Since my commute is 1-2 hours one way each day, I decided to listen instead! Jim's inflection and focus on particular aspects kept me engaged. Great book!