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Publisher's Summary

The complete business guide to Google+, today’s hottest new social network!

Every week, millions more people sign up for Google+. Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else - and helps you grab those opportunities now, before your competitors do. Top social-media professional speaker and business advisor Chris Brogan explains how to get great results fast, without wasting time - and without wasting a dime.

Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts - you’ll use them to generate more customers and more cash!

  • Make the right first moves after you’ve signed up for Google+
  • Take advantage of links between Google+ and Google search
  • Define the best Google+ strategy and tactics for your business
  • Create a business page that attracts new paying customers
  • Integrate Google+ into your current online/digital strategies
  • Learn how your customers are using Google+ and give them what they’re looking for
  • Use Circles to organize your contacts and interactions more effectively
  • Create Google+ posts that draw attention and spark conversations
  • Master warm selling on Google+
  • Build a simple, low-cost content strategy around Google+
  • Grow your audience and share others' valuable content
  • Discover new ways to derive even more value from Google+

©2011 Chris Brogan (P)2012 Audible, Inc.

What members say

Average Customer Ratings

Overall

  • 3.4 out of 5.0
  • 5 Stars
    14
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    26
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Performance

  • 3.4 out of 5.0
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    22
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Story

  • 3.2 out of 5.0
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Sort by:
  • Overall
  • Performance
  • Story
  • Franck
  • Pacifica, CA, United States
  • 03-21-12

Nice Intro to Google+ but limited business value

Would you try another book from Chris Brogan and/or Chris Brogan?

Yes.

Would you ever listen to anything by Chris Brogan again?

Yes

Did the narration match the pace of the story?

A little slower than I would like but still good.

Do you think Google+ for Business needs a follow-up book? Why or why not?

Definitely. This book is a nice entry to Google+ but there should be more substance to the use of the Google+ for businesses.

Any additional comments?

Nice book if you are looking to learn more about Google+ but limited if you are looking for marketing strategies.

4 of 5 people found this review helpful

  • Overall
  • Performance
  • Story

Must read if using teh internet.

What made the experience of listening to Google+ for Business the most enjoyable?

Chis has the best map for using Google plus.

What did you like best about this story?

I am 100% blind and the book helped me drive traffic and with hangouts and increase business now by 40% in less than 5 weeks.Very simple to understand and in plain simple terms. Thats teh bets part.

Which scene was your favorite?

Chris down to earth format.

Was there a moment in the book that particularly moved you?

Chris being Chris and just being human about his success.

Any additional comments?

If you do not get the book they stay off Google plus as you need a road map and Chris has the best one I have found.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Everything I didn't know about Google + & now do?

What did you love best about Google+ for Business?

Everything I didn't know about Google + and now do well sort of! Chris Brogans content is well planned and executed. His narration is quite clear. He covers all the aspects of Google + that I have found. I haven't been to his site yet to follow up on the changes that googs has just initiated but Chris sounds like the kind of thoughtful person who would get it done right. Sometimes Google + seems too simple ones sort of looking for more facilities to do things then other times it throws one into some confusion and thats where the "well sort of! comes in. Maybe he will follow me after this...

What other book might you compare Google+ for Business to and why?

Don't know of one

What about Chris Brogan’s performance did you like?

Clear and concise with just a touch of wit from time to time

If you were to make a film of this book, what would be the tag line be?

Dumb question!

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

solid book on Google+

this book was really time sensitive when it originally came out. the author gives you some unique insight into how to view Google Plus which is different than the other platforms out there. Unfortunately it hasn't been updated, to reflect the changes and movement the social media platforms. what I think would be really valuable is an update to this book with comments about how things have moved and changed since it originally came out

  • Overall
  • Performance
  • Story

Useless!

Would you try another book from Chris Brogan and/or Chris Brogan?

No

What was most disappointing about Chris Brogan’s story?

Dull

Who would you have cast as narrator instead of Chris Brogan?

Narration was fine.

You didn’t love this book... but did it have any redeeming qualities?

None

Any additional comments?

This book is awful. Barely an intelligent thought in there. Even for someone who has never gone to Google+, or used it for more than 15 minutes, it's a waste of time since you could learn all told in the book in 15 minutes. For a decent book on Google and Google+, check out Jeff Jarvis' "What Would Google Do". There one learns something from a book riddled with intelligent and new ideas.

  • Overall
  • Performance
  • Story
  • Simon
  • St Lucia, Australia
  • 06-13-12

Well worth a listen if you are considering Google+

What made the experience of listening to Google+ for Business the most enjoyable?

I found this very easy to listen to, full of value and good tips. Chris presents/reads well and there are good examples of Google + users and uses to give you a big picture feel for why you might want to spend the time in G+.

Any additional comments?

I'm glad I took the time to listen to this book. Thanks Chris

  • Overall
  • Performance
  • Story

Not made for audio

The content of this book is decent for an overview of Google+, but the subject doesn't transfer well to audio. You can almost visualize how the pages are arranged as the narrator awkwardly attempts to read text and snippets that make sense on the printed page but are difficult for an audio book. I recommend the print version.

  • Overall
  • Performance
  • Story
  • Mike
  • oakland, CA, United States
  • 05-26-12

I would click the google + button

What disappointed you about Google+ for Business?

All common sense if you spent a litle time fooling with Google +. Good manuel for someone who has no experience with social media websites. I might have rated higher if I was brand new to the space.

Has Google+ for Business turned you off from other books in this genre?

No not at all.

What aspect of Chris Brogan’s performance would you have changed?

Nothing it was very personal-

You didn’t love this book... but did it have any redeeming qualities?

lots of nice tips for the new user.

  • Overall
  • Performance
  • Story

Iteration

Would you say that listening to this book was time well-spent? Why or why not?

Some great tips for Google +, but author just kept repeating same tips over and over giving tips different names.

  • Overall
  • Performance
  • Story

Brogan explains why Google Plus is good business!

Would you listen to Google+ for Business again? Why?

Yes, it is packed with good information.

Any additional comments?

Anyone doing business on the internet should read this book.