What on earth do you say? How do you win the prospect over? How do you persuade them that you have the right product or service for them? You've heard that "people buy people", but how do you put that into practice?
In this book, David Ryder, who has 20 years' experience of field and telesales, takes you step by step through this essential element of the sale. He explains how to prepare, what questions to ask, when to speak, what to say and how to stack the odds in your favour so that the prospect will want you to take them on as a client.
This book is part of the 'Golden Rules' series breaking the whole sales process into easy bite-size chunks.
As a self employed business owner this book taught me basic skills to bring clients to my business. A must read if you know very little about sales.My sales have increased since reading and using what I learned in this book.
The author makes a scientific approach to the sale - especially this particular part of selling.
If you are looking for something beyond sales then this is probably not it.