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Publisher's Summary

Set-up, run, and measure successful mobile media marketing campaigns.

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

  • Use location-based marketing to get new customers and keep existing ones
  • Integrate social media with your mobile media campaign
  • Use mobile E-commerce to improve brand loyalty
  • Measure the ROI of a mobile media campaign
  • Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

©2012 Jeanne Hopkins and Jamie Turner (P)2012 Audible, Inc.

What members say

Average Customer Ratings

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Not worth the money or time.

I rarely write reviews. However, I felt it was necessary to save others from a total waste of time. The information is not even good enough to be considered as basic marketing. If you choose to spend the money, remember you were warned.

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Fascinating story about the mobile startup

Where does Go Mobile rank among all the audiobooks you’ve listened to so far?

It is in the top 5 of my mobile markreting books

What was one of the most memorable moments of Go Mobile?

Learning how Hip Cricket took the ball and ran with it. Them being the innovators in hitting the Spanish speaking market

What about Christine Marshall’s performance did you like?

Giving information on the growth in 3rd world countries.

Was this a book you wanted to listen to all in one sitting?

Yes. In my car since I drive often during the day.

Any additional comments?

Great job Audible! I can now complete 4 to 6 books a month.

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Top-Ranked Mobile Marketing Book on Amazon

What made the experience of listening to Go Mobile the most enjoyable?

Disclosure: I am one of the co-authors of this book.

Our intent in writing Go Mobile was to provide a step-by-step road map for people who are interested in learning how to set-up, launch and run a mobile marketing campaign. We've written it in an easy-to-read style that moves along at a good clip. If you're interested in learning how to run a mobile marketing campaign for your business, this book may be just what you're looking for.

It continues to be one of the top-ranked mobile marketing books on Amazon, and our hope is that the same will happen on Audible.

What about Christine Marshall’s performance did you like?

Christine does an excellent job of expressing the content the book. Her voice is soothing, yet professional. She's done a terrific job with Go Mobile.

0 of 3 people found this review helpful

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