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Giftology Audiobook

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

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Publisher's Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

What Members Say

Average Customer Rating

4.6 (96 )
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4.8 (88 )
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Performance
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  •  
    Blair C 06-11-17
    Blair C 06-11-17 Member Since 2015
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    "Interesting and thought provoking "

    I've never thought of using gifting as a prospecting or marketing tool, but this book has changed my perception.

    I'll be working on planning gifting programs for a variety of our key prospects and clients in the near term.

    My only concern in listening to this book was whether the author was using it as a platform to sell his company's services or posit a new marketing paradigm. I still don't know about thus yet and will need to ponder this further on a second listen.

    It's an easy book to listen to and is much shorter than what I normally purchase. It was a welcome break as a result.

    0 of 0 people found this review helpful
  •  
    Ben L. 06-09-17
    Ben L. 06-09-17 Member Since 2015
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    "Some good content"

    Definitely some concepts I liked and want to apply but I feel the description of the book is a little misleading. Way too many religious references and bible quotes for my taste.

    0 of 0 people found this review helpful
  •  
    Eric Gonia 05-29-17
    Eric Gonia 05-29-17
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    "Excellent book"

    Loved it. Narrator was great. The content is great and actionable. I will definitely re-read.

    0 of 0 people found this review helpful
  •  
    Jaime Jay Ozark, MO 05-28-17
    Jaime Jay Ozark, MO 05-28-17 Member Since 2016

    Slapshot Studio

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    "Simply Fantastic"

    Once a month our mastermind group is assigned a book to read. This month we were assigned Giftology and I was super impressed. There is so much more to gofting than I thought and John has opened my eyes and heart to a reimagined way of building my business in line with my beliefs in authenticity. Thank you.

    0 of 0 people found this review helpful
  •  
    Daniel R. Gould Framingham, MA USA 05-03-17
    Daniel R. Gould Framingham, MA USA 05-03-17 Member Since 2016
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    "Clever reminders"

    Just when you think you have read every book on success, sales and marketing, along comes a simple idea to improve your life by being more thoughtful and generous with your key relationships. A much-needed reminder on the power of giving.

    0 of 0 people found this review helpful
  •  
    John Piccone 04-19-17 Member Since 2016
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    "Great listen"

    Great e book. Whether on audible, kindle, or hard copy. would recommend to entrepreneurs and more.

    0 of 0 people found this review helpful
  •  
    jsw Texas 03-28-17
    jsw Texas 03-28-17 Member Since 2017

    jsw

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    "Fantastic ideas"

    Great message, well read, organized and clear. Putting this into practice in my business now.

    0 of 0 people found this review helpful
  •  
    David Sells 02-27-17
    David Sells 02-27-17 Member Since 2015
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    "Life Changing"

    This book opens your eyes to the wealth a generous heart will help you find.

    0 of 0 people found this review helpful
  •  
    Brett 01-27-17
    Brett 01-27-17 Member Since 2016
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    "Great concept but left me wanting more"

    This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

    I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

    I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

    I do not recommend this book.

    0 of 0 people found this review helpful
  •  
    Mary K Morris 12-12-16
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    "very good ideas!"

    I would have never thought that I could afford to gift in my business sunce I am just starting out. This book gave me some very good ideas how even with the smallest budget you can gift.

    0 of 0 people found this review helpful

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