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Publisher's Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

What members say

Average Customer Ratings

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  • Overall
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  • Story

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

3 of 3 people found this review helpful

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Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

2 of 2 people found this review helpful

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A must read/listen!

Even if you’re not a business person, this book is so beneficial to everyone. The principles on communicating people’s value that are laid out in the book are not just for building businesses, but building relationships, and who’s relationships couldn’t use growing?? I’m a homeschooling mama, and found it very valuable. I will be sure my children (12 and 15) listen to it. It will certainly lend to their “education.”

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Excellent Read - Listened to it Twice

Learning how to win prospects over to you way of thinking is a lot easier when those same prospects know who you are, and like you. This book will teach you how to do that.

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short and to the point

This was a great book for me. Each section was short, very informative, and to the point. This is the perfect book/guide for giftologists or anyone looking to jump start into your gift consulting career.

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Wow! So many great takeaways.

John spoke at an Entrepreneur Conference I attended with several friends. All of us had so many takeaways from what John shared with us. The session was just a little over an hour so I knew that I had to get this audiobook as soon as I could to learn more details of what John was sharing. John does not just tell you the best gifts to give to clients and when but John also tells you the gifts to never give clients. The personal stories john shares in the book brought alive and gave real life examples of what he was telling us about gifting. The book was short enough that you can finish it in just a couple of hours. I also got the book so I could highlight the best of what I was hearing. You can start changing the things you have been doing wrong with gifting and get to doing things right as soon as you are finishing up the book. Highly recommend!

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A new prospective on gifting

I was skeptical on what a person can say about gifting that would Warrant a full book. Thoroughly enjoyed the book. The audio is short and clear...

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John Ruhlin is a Relationship-Building Rockstar

I met John when he was a 29-year-old rising entrepreneur who had just joined EO St. Louis, and who immediately took an intense interest in me, and what made me – and others in our Forum – tick. A few weeks later, a package of CutCo knives arrived at my Southern Illinois-based company, laser engraved with our logo, and accompanied by a handwritten note from a John, "Thanks for carving out some time for me. I'm looking forward to getting to know you and learning more about your journey." That was 8-years ago, but my wife and I still love using the knives, and think fondly of John. The man practices what he preaches, is never without an intense interest in others or a sincere appreciation for the relationships that really define him. Giftology is his first book, but won't be his last word on his generosity philosophy, because J.R. is the gift that absolutely keeps giving. He may be a Giftologist, by nature and trade, but he is also an extraordinary networker, a very clever strategist, and a true believer in the infinite possibilities inherent in deeper relationships. Follow him now. You'll thank me later.

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I know what to do!

This book is an exceptional read. I know what to do to change my thinking as well as get immediate results in my new perspective. Thanks for taking the time to produce this simple but life-changing book!

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Interesting and thought provoking

I've never thought of using gifting as a prospecting or marketing tool, but this book has changed my perception.

I'll be working on planning gifting programs for a variety of our key prospects and clients in the near term.

My only concern in listening to this book was whether the author was using it as a platform to sell his company's services or posit a new marketing paradigm. I still don't know about thus yet and will need to ponder this further on a second listen.

It's an easy book to listen to and is much shorter than what I normally purchase. It was a welcome break as a result.