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Publisher's Summary

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

Full Frontal PR (from the author of Punk Marketing and Trend Spotting) teaches a media approach that cultivates your brand using tactics like embargoes, leaks, source filing and exclusives. Al Ries, coauthor of The Fall of Advertising and the Rise of PR, called Full Frontal PR "the best-written, most interesting, most up-to-date manual on the PR field-with lots of useful information for both the amateur and the pro." If you're looking to raise your profile and reach all possible customers, this acclaimed book will make you-and your company-break through the noise and into the center of attention. 'Cause after all, PR is not an art; it's science!

©2004 Richard Laermer; (P)2009 Audible, Inc.

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  • Carolyn
  • New York, NY, United States
  • 03-01-12

Slow to Start, but Brilliant Advice on Execution

Would you recommend this audiobook to a friend? If so, why?

I'd recommend this audiobook to anyone interested in building PR for themselves, their company or their product. This book falls somewhere in between a detailed how-to-guide and a collections of tips, sites and wisdom about doing PR well.

Although it started out as one of those

What did you like best about this story?

The collection of the Top 10 - 20 tips within several of the chapters, including top tips when pitching on the phone, conducting interviews, emailing journalists etc. This book (and its PDF included) will actually prove to be a great resource in each step of the process.

Have you listened to any of Richard Laermer’s other performances before? How does this one compare?

Nope - he's actually a good speaker and reader. He also updates his content as he talks.

Was this a book you wanted to listen to all in one sitting?

No - I wouldn't listen to this in one sitting. Each chapter is worth thinking about and taking notes from.

Any additional comments?

This is actually better to listen to then read. I have the book, as well, but I feel like the content was a bit meatier and real in the audiobook.