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Full Brain Marketing for the Small Business
- Merging Traditional, Digital & Social Media
- Narrated by: D. J. Heckes
- Length: 6 hrs and 52 mins
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Full Brain Marketing for the Small Business
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Publisher's summary
Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital, and social media marketing in a hypercompetitive environment! Some business owners are even saying, “Innovate or Die!”
Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail.
It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today’s competitive intelligence world. Learn the new ways in which to acquire valuable insights into one’s customer, ways in which to create game-changing ideas, and methods for reducing risk.
- 1. Are YOU ready for marketing?
- 2. Is your company branded?
- 3. Do you have a Competitive Edge?
- 4. Do you Tweet or Blog?
- 5. Are YOU Connected?
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By: Carter Reum, and others
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 216
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Performance4 out of 5 stars 171
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Story4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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3 out of 5 stars
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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Overall4 out of 5 stars 1,485
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Performance4 out of 5 stars 1,271
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Story4 out of 5 stars 1,268
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 173
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Performance4.5 out of 5 stars 158
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Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 58
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Performance4.5 out of 5 stars 48
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Story4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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2 out of 5 stars
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Brand propaganda
- By MR A G ADELAAR on 05-22-15
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 305
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Performance4.5 out of 5 stars 242
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Story4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 46
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Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 1,178
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Performance4.5 out of 5 stars 993
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Story4.5 out of 5 stars 985
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 212
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Performance4.5 out of 5 stars 186
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Story4.5 out of 5 stars 184
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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5 out of 5 stars
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
What listeners say about Full Brain Marketing for the Small Business
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
- Alan
- 08-31-11
Awful...and a bit insulting.
This book sounds like the author may have been given a minimum page requirement and she used both rambling and repeating to hit that goal. The monotone narration helps make sure that the listener is tuned out or dazed by the time a salient point is covered. On top of these points there is the glaring mispronunciation of so many words throughout the reading...and I use the word reading here because it really sounds like she was reading one. word. at. a. time. a very unfamiliar text. Pretty bad, definitely wish I could have my credit back that I spent on this one.
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