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Publisher's Summary

It goes against all you were taught in business school and many of the books you've read, and it's the key to turning customers into loyal customers. Not only will they faithfully return to you, they will become brand ambassadors who spread the word about your products and services far and wide.

Fresh Customer Service proves that if you treat your employees with respect and kindness, if you motivate and equip them with the tools they need to do their job, and treat them like they are number-one, they, in turn, will unleash a passion to serve your customers like they have never been treated before. Your employees will offer a world-class customer service experience to everyone who enters your place of business.

Implement the 6.5 Fresh Steps of Fresh Customer Service in your organization, and you will soon see how fully engaged, totally committed employees result in return customers who spend their money on your products and services again and again. Not only does this increase retention and sales - it also means a bottom line that reflects sustained and profitable results.

©2008 Michael D. Brown; (P)2008 Made For Success

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  • Brenda
  • 01-24-10

Pick your narrator wisely

Much of the value of this audio book was lost, as a result of the narrator's voice. His diction was not good and I found myself having to re-listen, just to understand what he said. A good narrator adds significant value and it's a shame the author was not given sufficient feedback prior to this book being launched.