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Publisher's Summary

Karan Girotra, a professor of technology and operations management at INSEAD, and Serguei Netessine, a professor of Global Technology and Innovation at INSEAD, write about how the secret to success lies in who makes what decisions when and why.

This article was first published in the July/August 2014 issue of Harvard Business Review.

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©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

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