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Forbes, October 8, 2012 Periodical

Forbes, October 8, 2012

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Publisher's Summary

Welcome to Forbes for October 8th, 2012 from Audible. This edition contains seven feature articles.

In the cover story, we'll tell you about, “David Rubenstein and the Carlyle Group: The Kings of Capital” - With $156 billion under management, Carlyle has more private equity funds, investors and assets than any other firm.

Also, “The Godfather of ETFs” - Reginald M. Brown, Managing Director of Knight Capital, says "ETFs are the future of mutual funds; they just don't know it yet."

Next, “Untold Stories About Steve Jobs”: a year after his death, friends and colleagues share their memories...

Then, “Apple Tops List of the World's Most Powerful Brands” - Apple has taken its lumps the past two weeks with the rollout of the iPhone 5. Is the Apple brand headed south? Not a chance.

We'll also tell you “Why the World's Automakers Love Brazil” - Carmakers from General Motors and Ford Motor to Volkswagen and Daimler warn of difficult times ahead. But bring up Brazil and you get a smile.

Followed by, “Vladimir Putin: The World's Most Unlovable Man” - Russia may have fallen in the ranks of the world's major economic powers, but in military terms it is much stronger than China and is in some ways even more powerful than the U-S.

And in our final story, “The Hard and Soft Stuff of Business: Winners Excel in Both” - These days, it's not enough to excel in the classic virtues, like cost, speed, supply chain, and analytics. The more sustaining advantages in business today are in the category of soft stuff.

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