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Forbes, January 28, 2013 Periodical

Forbes, January 28, 2013

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Publisher's Summary

Welcome to Forbes for January 28th, 2013 from Audible. This edition contains seven feature articles.

In the cover story, we'll tell you about, “Airbnb and the Unstoppable Rise of the Share Economy” -- Consumers are building multibillion-dollar marketplaces for sharing cars, homes, bicycles, driveways and tools. In looking for a better deal and extra income, they're reshaping business.

Also, “Kobe and LeBron Top List of the NBA's Highest-Paid Players” -- NBA owners intended last season’s lockout to reduce player salaries and increase parity between small- and large-market teams. While overall player costs are down, the stars are still raking it in.

Next, “The Celtics Score: How Boston's Value Doubled to $730 Million in Just 10 Years” -- The Boston Celtics generated an estimated $19 million in operating profit on revenues of some 143 million last year versus the league averages of 12 million and 123 million. And they’re doing it without owning the building they play in, one of the toughest tricks in pro sports.

We'll also tell you about, “The Billion-Dollar Bet on Jet Tech That's Making Flying More Efficient” -- United Technologies CEO Louis Chenevert took the biggest gamble of his career on something called a geared turbofan. Now his very big bet is paying off in a very big way.

Then, “Once Upon a Soda” -- Consulting firm Starlight Runner helps movie directors like James Cameron–and big brands from Coca-Cola to Mattel to Pepperidge Farm–keep their stories straight.

Followed by, “Smosh's Ian and Anthony Are a New, Purely Digital, Breed of Celebrity” -- Never heard of 'em? You're probably not a teenage boy. Ian Hecox and Anthony Padilla's Smosh is YouTube's most subscribed-to channel.

And in our final story, “Solar Crowdfunding Startup Lets Ordinary Investors Own a Piece of the Sun” -- The new "crowdlending" website called Mosaic lets you play green investment banker.

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