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Publisher's Summary

In business, it's vital to focus on the customer. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way. Learn:

  • Why people really buy
  • What people really want
  • How to serve your customers better than anyone
  • How to get your product to your customer
  • How to sell to other people's customers
  • How to harness the power of branding
  • The purpose of a business

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Brian Tracy (P)2016 Gildan Media LLC

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  • Huw Bowles
  • 03-19-17

A trip back to business in the 1950s

The Eat the Frog was a simple concept well presented but I found Brian's story old fashioned, patronising and really basic. It was like getting business advice from a pensioner who worked in the pre-computer age. Whilst not completely irrelevant, even at only 2 hours in length, I didn't get much out of those 2 hours apart from revisiting Marlow's hierarchy of needs. Much better books out there so don't waste your time on this one. In my opinion.