You make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?
Industry veteran Ed Zitron’s follow-up to his best-selling public relations bible This Is How You Pitch will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day-to-day life.
Fed up with the exorbitant fees and uncertain results, Ed has spilled the secrets of the billion-dollar publicity industry in an easy-to-follow manual that is light in tone and heavy on actionable information. Ed will show you the trade secrets of the public relations world, including: