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Publisher's Summary

Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated - it's costly. There's no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.

Fail Fast or Win Big shows entrepreneurs how to:

  • Create a rapid prototype of their product or service
  • Develop a business model instead of a business plan
  • Test it repeatedly with customers so they can spot failure early
  • Continue to refine the model based on customer interactions
  • Leverage their network and resources in order to run lean

The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

©2015 Bernhard Schroeder (P)2015 Gildan Media LLC

What members say

Average Customer Ratings

Overall

  • 4.6 out of 5.0
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  • 4.7 out of 5.0
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  • Overall
  • Mahtab
  • San Diego, CA
  • 07-13-15

Awesome place to start as a new entrepreneur!

Awesome place to start as a new entrepreneur! Everyone should read this book if considering a new business.
Lean Startup!

2 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Great!!

This is probably the best entrepreneur/ business book I have ever read in my life!! You must read this book if your just getting started

2 of 3 people found this review helpful

  • Overall
  • Performance
  • Story
  • JJS1
  • McDonough, GA USA
  • 02-09-17

Interesting. Great pace.

Held my interest. Made me think. Learned a lot about business models. Would recommend to others interested in startups

  • Overall
  • Performance
  • Story

Best ever

Probably the most exciting book I've ever read.
I also got the paper version to access the graphic material

  • Overall
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  • Story

just what I needed.

I loved it, this is just what I needed. very well narrated too. highly recommended

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  • Z
  • 03-27-15

Good information all around

Lots of good suggestions, instructions and example stories in regard to skipping the business plan and getting your product or service prototyped and testing ASAP.

The only slightly distracting issue was the narrator sounded like he had cotton balls stuffed in his cheeks. Started to remind me of the droopy Looney Tunes beagle/dog, Deputy Dog?

1 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

A must read for any entrepreneur!

Solid and indepth insights about essentials for entrepreneurs from a wize and experienced advisor and entrepreneur.

0 of 1 people found this review helpful

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  • Performance
  • Story
  • Mitchell Taylor
  • 11-20-15

By far the greatest help I've had.

Where does Fail Fast or Win Big rank among all the audiobooks you’ve listened to so far?

This man is a miracle man! Every sentence has something worth noting...<br/>If you want to start a business READ THIS BOOK

1 of 1 people found this review helpful