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Publisher's Summary

How can you develop plans for marketing that really work? Let the expert authors from FT Press present lessons for marketing success.

Authors include Mark Magnacca, Larry Light, Joan Kiddon, Jon Tapscott, Brian D. Till, Donna Heckler, Phil Baker, Robert Brunner, Stewart Emery, Russ Hall, Brian Solis, Jim Champy, Barry Libert, and Jon Spector.

©2010 Pearson Education, Inc. ; (P)2009 Audible, Inc.

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