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Publisher's Summary

Challenge the normally accepted limits of "what is possible" in business.

Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership, and determination lead to great things.

In this book John Forbat, serial entrepreneur, covers:

  • Characteristics you will need to succeed.
  • Issues that start-ups face.
  • The TASK principle and the 4 T's.
  • Management and company politics.
  • Spotting unrecognised markets.
  • Convincing people that the "cure for which there is no ill" does have an ill.
  • The importance of R&D and how it doesn't have to cost thousands.
  • How necessity can be a real mother of invention.
  • and much more!

    Also included are case studies that provide fascinating insights into how the author operated a company on two continents (without capital!), turned a company facing insolvency into a takeover target, and managed to turn a good business plan and a relatively small amount of credit into a company with profits of $200,000 p.a.

    The down-to-earth ideas and experiences related in this audiobook make it essential listening for all budding entrepreneurs and those already in business.

  • ©2007 Harriman House Ltd; (P)2008 Summersdale Publishers Ltd

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    Avoid this book

    Worst business audiobook I've purchased (out of over 30). Narrarator had a head cold and a thick British accent. At times, he may have been either eating or short of breath... couldn't tell for sure. As for content, the author would go on and on about senseless things such as what type of car he rented while on a business trip, then to go on to tell the listeners about how long his drive was from the airport to his office. Give me a break already. I couldn't finish it. It felt like I was listening to the author's personal memoir. Argh...

    16 of 16 people found this review helpful

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    • Overall
    • t aitken
    • 04-10-09

    "Entrepreneurship (Unabridged)"

    Author as Narrator was a bad choice, its solid advice but dry delivery, im having a job getting through it.

    3 of 3 people found this review helpful