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Publisher's Summary

There just isn't enough time for everything on our to-do list - and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure those get done. They eat their frogs. There's an old saying that if the first thing you do each morning is eat a live frog, you'll have the satisfaction of knowing you're done with the worst thing you'll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task - but also the one that can have the greatest positive impact on your life. Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively.

In this fully revised and updated edition, Tracy adds two new chapters. The first explains how you can use technology to remind yourself of what is most important and protect yourself from what is least important. The second offers advice for maintaining focus in our era of constant distractions, electronic and otherwise. But one thing remains unchanged: Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. This life-changing book will ensure that you get more of your important tasks done - today!

©2017 Brian Tracy (P)2017 Brian Tracy- Berrett-Koehler

Critic Reviews

"Besides displaying [Tracy's] inimitable tone and impeccable pacing, the audio is another showcase for his palpable optimism about individual possibilities. The sound of Tracy's voice doesn't just bring his ideas - it makes you want to put them into action." ( AudioFile)

What members say

Average Customer Ratings

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Highly recommended, but with a caveat

This book is chock-full of useful advice that can really help you in your day-to-day work life and life outside of work. It is one of a handful of books I try to re-read about every two years or so. And, Brian Tracy reads his materials very well. For those reasons, I highly recommend this book.

So what’s the caveat? Brian Tracy sells the ideas in this book hard, even though they are good enough that the hard sell is not needed. In this and other books, he oversimplifies the problems, and overstates the potential positive effects of the suggested approaches and techniques.

For example, he likes to throw out statistics (“this technique will boost your productivity 25%!”) that make you go, “Huh!? Where’d he get that from and what’s it based on?” And he makes wild promises like, “Do this, and you’ll triple your income!” This is really unfortunate because it makes him sound like a huckster and I don’t believe he is. It’s also unfortunate because the techniques and approaches are really good, do work, and so don’t require the puffing up. If he could just be more realistic and modest (“This technique can boost your productivity noticeably.” “Do this consistently, and you will increase the odds you’ll get noticed and you may even get a raise.”), the book would read much better.

All that said, I highly recommend this book.

Brian Tracy’s “No Excuses!: The Power of Self-Discipline” is a very, very useful as well. But, again, be prepared for a hard sell throughout. That’s a small matter, though, when you realise that you will actually benefit from applying the suggestions.

4 of 8 people found this review helpful

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  • Performance
  • Story
  • Sean
  • United States
  • 06-05-14

What are you waiting for? Hop to it!

What made the experience of listening to Eat That Frog! the most enjoyable?

Just the simple metaphor of eating your frogs on a daily basis can make life much more simple, successful and enjoyable.

Who was your favorite character and why?

The frog.

What three words best describe Brian Tracy’s performance?

Clear, concise and pleasant.

What did you learn from Eat That Frog! that you would use in your daily life?

I believe chapter 7, "Use the ABCDE Method Continually" really helped me improve my daily task list in order to focus on my frogs and then on some fun. While I'm more of a "7 Habits..." guy, I was able to modify the ABCDE approach to enhance what I was already doing for my tasks list. I was also able to adapt my daily planner to focus more on the "80/20" approach to my work.

Any additional comments?

The only knock I have on the program is it sounded like the recording was done in Mr. Tracy's kitchen with the poor acoustics and shuffling of paper. Otherwise, it's a pretty solid presentation.

2 of 4 people found this review helpful

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Just do it!

Would you recommend this audiobook to a friend? If so, why?

I certainly recommend this book. Most of us know that we are supposed to just get on with things but we procrastinate so much. Brian Tracy reminds us to just do it and do it FIRST. I hesitated to indulge in yet another time management book; I read them all and think I know it all by now- I suspect these are a form of procrastination for me - when the book is finished, I will start... But this one lit a fire cracker under me.

What was one of the most memorable moments of Eat That Frog!?

The mental picture and sensations of eating an ugly old frog really worked for me in making me pick up the phone and make that difficult call or whatever it is I needed to do.

Which scene was your favorite?

The advice that if you have a lot of frogs to eat..pick the biggest and ugliest.

Was this a book you wanted to listen to all in one sitting?

I listened to this on my way to work each day. Marched in to the office and ate the biggest frog! Cant tell you how much better I feel after a week of this. Only tadpoles left.

2 of 4 people found this review helpful

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Best book on its topic I've ever read!

All I can say is "WOW!" I have listened to this book three times now and plan to listen again. This short book gives you so much bang for your buck, it's like having the Cliff's Notes - all the condensed answers at your fingertips without the fluff. The main premise of the book is quite simple: most people spend 80% of their time working on trivial tasks in life/work/relationships/etc, but if we learn how to shift how we spend that 80% of our time to the 20% of tasks that produce the greatest results, then we can best manage our time and reach our goals in life. By always starting the day with the tasks that are the hardest or those that we are most likely to put off, we can make fast, daily progress towards what's most important to us in life.

The book is narrated by its author, who does a terrific job with the narration, the pacing, and the expression. My only critique of the book is that sometimes I noticed a background sound of hearing the pages turn.

Each chapter of the book is a new tool to help you take charge of your time, reach your goals, and design the life you want consciously. I found that I had to stop the book after nearly every chapter to do an exercise. However, I actually wanted to do the exercises, which for me, is one of the main things that sets this book apart from others on the topic. Each chapter is easy to understand, presents research where applicable to support the advice and exercises, and is interesting.

Most telling perhaps is the fact that as I type this, I have in front of me four pages of exercises that I keep taped to the wall above my desk so I can continually evaluate my own personal goals and how I'm managing my time to achieve them. In the short time since I first read this book, I feel that I have transformed my life. I can now easily identify the times when I'm focused on low-value tasks and have the tools to switch to working on the tasks that will best reward me. The tools Brian Tracy gives in this book are practical and easy to use. I feel like a much happier, successful, and effective person in all areas of my life now that I'm following Tracy's advice. Highly recommend for anyone who wants to be more successful at work, home, or family life, and who feels like there's never enough time in a day. Tracy shows you how to better manage your time and he's vetted all of the exercises himself.

1 of 2 people found this review helpful

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So much good advice in such a short book!

Would you recommend this audiobook to a friend? If so, why?

Eat That Frog! is a super quick read that is packed with good tips, and has a very helpful summary at the end. I can imagine reading this book over and over again when I find myself in a productive slump.

What was one of the most memorable moments of Eat That Frog!?

One of my favorite quotes from Eat That Frog was "Only 2% of people are self-motivated. Those people are leaders." The whole book was very inspiring to get off my ass and be self motivated!

What insight do you think you’ll apply from Eat That Frog!?

Everything! Brian Tracy has lots of little anecdotes and visual imagery that will help me remember all his advice on being most productive. Just the title itself is helpful - start each day with the most important task that will make the biggest difference in your life - either professionally or personally.

1 of 2 people found this review helpful

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Usefull!! but not the seven wonder

Of all good tips and enjoyable to listen to. The most useful tip is as strange as it sounds the title of the book referring to you should get that frog out of the way ASAP.

1 of 2 people found this review helpful

  • Overall
  • Karen
  • thornton, CO, USA
  • 02-20-10

Enjoyed the book

Everything you should already know but a good reminder. I really like the frog analogy. Sometimes a change in presentation helps motivate.

  • Overall

Very good book, changes your mindset

This is a good book! It changed my mindset about the importance of time and my general attitudes toward life. It has a lot of very good insight

  • Overall

Great Book

The author makes a valid point stating that we all have 24 hours in a day and the quality of our lives is determined by how effectively we choose to spend those 24 hours. Running a small business, I found this to be packed full of useful tools to use.

  • Overall

It works

It's awesome. After finish listening, I started working on the most difficult homework from my online course, and finished it in Sunday afternoon. With the flow created, I continued working on it, and finished next week's discussion as well. Felt satisfied as stated. Today I went to work, and started to work on the most important job right away, without distraction by the internet as before, so that I am able to take a day off tomorrow. It was awesome. I hope I don't forget it in the future. Those kind of motivation books usually work the best in the begining.