Regular price: $14.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

If you want to increase the sales of an eCommerce website, you need traffic that buys.

In eCommerce Marketing, I reveal exactly how to approach the nine key marketing methods every eCommerce business should consider. I'm not going to bore you with "click here", "click there"; I'm not going to put you through endless strategic analysis. eCommerce Marketing is all about helping you understand the fundamentals of each marketing method so you can:

  • Identify which marketing methods should work for your business
  • Understand how to use them
  • Avoid wasting money on the wrong projects
  • Put in place a marketing plan that will work for you

The nine marketing methods covered:

  • Content
  • Email
  • Social media
  • Brand
  • Offline
  • Search
  • PPC
  • Remarketing
  • Partnership

These key marketing methods will bring your eCommerce site traffic that buys. Not all of them will work for every business. Not all of them will work overnight. Of course, all of that is covered in the book.

©2013 Kernu Ltd, eCommerce MasterPlan (P)2015 Kernu Ltd, eCommerce MasterPlan

What members say

Average Customer Ratings

Overall

  • 4.2 out of 5.0
  • 5 Stars
    7
  • 4 Stars
    2
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 4.2 out of 5.0
  • 5 Stars
    6
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0

Story

  • 4.3 out of 5.0
  • 5 Stars
    8
  • 4 Stars
    1
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0
Sort by:
  • Overall
  • Performance
  • Story

Highly Recommended for eCommerce business owners

As I prepare to launch my eCommerce business, I have selected to read and study the methods that Chloe Thomas laid out in her book: eCommerce Marketing. This book is filled with information that I will implement in my business and enhance my strategies as my business model changes with the eCommerce market. I highly recommend this book for anyone who is thinking about going into the eCommerce business or thoughts who are already in the business.

2 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

very informative and have freebies on website

I found it very interesting and plan to slice chapters and Implement these strategies. Chloe offers free material on the website to go with the book, so do your homework. I recommend this for anyone looking to boost their e-commerce reach.

  • Overall
  • Performance
  • Story

very good info!

This is good for those who need an organized approach to marketing. It covers all bases.